Arpit Joshi Email & Phone Number

Dublin, County Dublin, Ireland

Part of the Key Accounts Team, managing over €4 million (per annum) portfolio of international enterprise clients(across Europe) to assist with the use and optimisation of Xtremepush, a Customer Engagement Platform with built in CDPWorking as a strategic growth partner to help achieve clients’ omni-channel marketing and CRM objectives through the use of Xtremepush customer data platform(CDP), engagement channels(mobile and web push, inbox, email and SMS) and business intelligence. Identifying areas of opportunity for clients to implement marketing SaaS technologies through adopting existing and new product feature updates/launches to automate marketing/CRM campaigns and customer journeysHosting weekly/monthly/quarterly meetings with clients to present and report key campaign findings, flag areas for performance improvements and devise implementation strategies for new product features

Dublin, County Dublin, Ireland

Lead the development and implementation of Marketing, Brand & Communications strategies in line with the Company’s strategic plan, through leveraging online, offline tactics and partnerships, to support the business objectives of Four Michelin Awarded Restaurants under the group.Lias with third party agencies to deliver effective Marketing, Communications & Brand campaigns for the brands. Manage overall budgets, measurement & reporting on performance of all campaigns related to ROI & KPIs.Successfully delivered campaigns to increase voucher & takeaway sales by 125% & 72% respectively. Launched content series; Jaipur Team Stories & Know Our Spices, to drive brand reach by 85%.Work collaboratively with Group Directors and Restaurant Managers to develop and implement communications strategy through maintaining media relations, ensuring consistency & clarity of message across all elements of the brand plan.

Gurgaon, India

The role involved conceptualising & implementing social media, content, influencer outreach and paid media strategy for brand keeping the existing Cardmembers updated about product benefits and offers.Being a single point of contact for all social media content creation and promotions, the role also involved working closely with different business functions- brand, marketing(consumer, merchant, and B2B) and human resource teams to help deliver campaigns showcasing quality, integrity and value.Played a key role in content creation and promotions of two brand campaigns- Realise the Potential: 2017 & Powerful Backing: 2018. The campaigns helped strengthen brand recall and drive card acquisitions, 60%-65% coming from social media platforms.Planned and executed campaigns to engage merchants (existing and potential) and also enhance employer brand through unique content. #AmexWelcomed | #WhyIAmex. Social media redirects to the careers page increased by 74%, demonstrating employees at the center of how the brand operates.Conceptualised a campaign #DoItEasy to unconventionally showcase features of the new mobile app. The campaign increased app installs by 22% amongst the American Express cardmembers.Awards-#DoItEasy awarded Digital Campaign of the Year Runner Up at GABBYS 2020American Express 2017 and 2018 Brand Campaigns won a Platinum Award at Global Corporate Affairs & Communication Awards.American Express Brand Campaign 2018 won Silver for Best Use of Influencers at Social Samosa SAMMIE Awards 2019.

Gurgaon, India

Developed digital and offline strategies for key accounts Quality Council of India, MSD Hilleman Laboratories, Novartis, Pfizer, Partnership to Fight Chronic Diseases and Boston Scientific.Planned and executed BTL campaigns for Boston Scientific(ILAB), All India Football Federation (U19 Football World Cup), MSD Hilleman Laboratories and Quality Council of India(events and conferences).Collaborated with Global Health Strategies to create awareness around Tuberculosis through #HaltTB. The campaign trended(6th) on World Tuberculosis Day & also delivered offline coverage.Indian Pharma Digital Health Report: Developed research methodology and managed content. 2015- https://bit.ly/2DgnZp9 | 2017- https://bit.ly/2IkH9OH

Mumbai Area, India

A teaser to the world of media planning involved closely working on Unilever brands in the skin category which were - Ponds, Fair & Lovely and Lakme. Some of the learnings through this internship include-- Understanding how media campaigns are actually executed.- Planning and working on insights to deliver campaigns - Evaluating data based on consumption patterns to build plans for each of the products- Mapping demographics and how it impacts media consumption for different targets groups- Leveraging different tools used to draw insights and plan as per clients expectations

Msc Marketing

Master Of Business Administration (Mba) Communications Management, Media Management

Bachelor'S Degree, Accounting And Finance

High School