Arpit Patel Email & Phone Number

Santa Monica, Ca, Us

California, Us

PSafe Technology is a leading Brazilian mobile security and performance optimization company. PSafe provides a suite of mobile applications designed to protect and enhance the digital lives of its users, including virus scanners, mobile phone cleaners, identity theft, VPN, military-grade file encryption, and app locks. PSafe is committed to offering innovative solutions that ensure the safety and privacy of its users while enhancing their mobile experience.- Devised and implemented PSafe's digital marketing strategy, orchestrating mobile app campaigns across diverse channels and geographies in close collaboration with the CEO and CFO.- Secured approval for budget planning from the company's executives and board of directors.- Drove scalable growth strategies, outlined key business insights, and supported growth marketing objectives, resulting in a boost in overall in-app engagement.- Conducted in-depth weekly cohort analysis to identify opportunities for optimization, and skillfully navigated bids and budgets to align with established media strategy, resulting in a successful turnaround of negative gross profit margins to positive.- Achieved record-breaking revenue by leveraging various media channels and devising innovative methods to maximize revenue growth while minimizing acquisition costs.- Increased subscription growth through adjusting onboarding flow, utilizing A/B testing, payment funnel, cancellation flow, and incentivizing users to choose an annual subscription over monthly.- Optimized for higher retention and reduced costs, resulting in a 40% decrease in Google Ads CPA.- Spearheaded the implementation of custom fraud prevention tools, including proprietary technology and a partnership with Appsflyer, which resulted in total cost savings of $10.73M for PSafe.

California, Us

California, Us

Palo Alto, Ca, Us

Pocket Gamer - Top 10 game developer annual rankings from 2014 to 2017, that has successfully launched multiple free-to-play games including Game of War, Mobile Strike, and Final Fantasy XV. - Working with cross functional teams to launch, manage, and optimize user acquisition campaigns for all three titles (Game of War, Mobile Strike, and Final Fantasy XV). - Direct media planning campaigns utilizing user engagement and monetization to develop and drive marketing and branding strategies that fulfill the needs and requirements of driving user growth for MZ Games.- Developed and implemented user acquisition strategies for top-grossing mobile games, Game of War, Mobile Strike, and Final Fantasy XV, utilizing media planning campaigns and branding strategies to drive user growth and engagement.- Analysed in-game user data to determine the value of acquisition optimizations.- Collaborated with a data scientist to build targeted algorithms for automation and contributed to the comprehensive product roadmap aligned with company needs.- Achieved a 70% increase in efficiency by automating day-to-day media buying operations such as ad creation, bidding models, reporting, A/B testing, and invoicing.- Managed multi-million-dollar Google Display (GDN & mGDN); marketing media buys for Game of War, Mobile Strike, and Final Fantasy XV spanning 200+ countries.- Strategized and executed performance-based digital ad campaigns across various formats, including video, static banners, animated banners, and HTML5 creatives.- Created a framework of tracking spend and trends across 100+ marketing channels: network affiliates, ad networks, DSP, and rewarded video.

Palo Alto, Ca, Us

Union City, Ca, Us

HealthyPets is an online retailer that specializes in pet health and wellness products. HealthyPets is dedicated to providing high-quality products that promote the health and well-being of pets, and the company's team of experts is always available to provide guidance and support to customers. With a commitment to customer service and a focus on quality, HealthyPets has established itself as a trusted name in the pet industry.- Collaborated actively with the CEO to inform key decisions on digital strategy by producing comprehensive KPI reports from different marketing channels and reporting insights and takeaways.- Cut Cost Per Acquisition (CPA) down to $3 from $10 by optimizing Comparison Shopping Engines (CSE) such as Nextag, PriceGrabber, Shopzilla, Shopping, Become, and Amazon Product Ads.- Managed and Optimized Comparison Shopping Engines (CSEs) such as Nextag, Pricegrabber, Shopzilla, Shopping, Become, and Amazon Product Ads, keeping Cost Per Acquisition (CPA) cost effective.- Managed Marketplace (eBay, Sears Marketplace, and Rakuten.com, formerly known as Buy.com); optimized product feed to maintain currency with newly added products and discontinued items.- Directed content optimization for search engine visibility, crawlability, indexation, and ranking SEO leveraging the SEO platform BrightEdge to expand organic traffic by 140% and revenue by 30%.- Expanded sales of Frontline, Blue Buffalo, Nylabone, Greenies, and Seresto products by 300% via digital marketing strategies such as Co-Op Marketing and Affiliate Marketing to promote products across multiple channels (sponsorships, partnerships, and strategic alliances).- Generated trend reporting (hot issues, trending topics, social media responses) for leadership and press desk, targeting market research and social media users, influencers, and websites, while building a database of identified users.

Union City, Ca, Us

New York, Ny, Us

Doostang was a professional networking platform founded in 2005 that connected top-tier MBA students and alumni with job opportunities at leading companies. The platform provided access to exclusive job listings, career advice, and networking events, making it a go-to resource for many job seekers in the finance, consulting, and tech industries.- Maintained knowledge of competitor communications, analyzing market trends and recommending changes to development strategies. - Drove strategic programming and planning to execute optimization of large marketing campaigns, events, and media buying relationships. - Planned development to streamline current digital marketing processes, ensuring brand messages are consistent throughout all channels. search engines. - Performed analysis of marketplace statistics, growing trends and website campaigns, creating applicable initiatives that not only improve future offerings, but connect with client needs to establishment dedicated account management strategy. - Expanded Doostang’s brand image; monitored relevant social media channels to ensure organization within the social media community, resulting in improvement of brand visibility and consumer engagement. - Developed social media campaigns and buzz for Facebook, Twitter, and LinkedIn to convert participants into members.- Managed blog, Facebook, Twitter, and LinkedIn presence, measured in fans/followers, interactions, and shares.