Arpit Patel Email and Phone Number

PSafe Technology is a leading Brazilian mobile security and performance optimization company. PSafe provides a suite of mobile applications designed to protect and enhance the digital lives of its users, including virus scanners, mobile phone cleaners, identity theft, VPN, military-grade file encryption, and app locks. PSafe is committed to offering innovative solutions that ensure the safety and privacy of its users while enhancing their mobile experience.- Devised and implemented PSafe's digital marketing strategy, orchestrating mobile app campaigns across diverse channels and geographies in close collaboration with the CEO and CFO.- Secured approval for budget planning from the company's executives and board of directors.- Drove scalable growth strategies, outlined key business insights, and supported growth marketing objectives, resulting in a boost in overall in-app engagement.- Conducted in-depth weekly cohort analysis to identify opportunities for optimization, and skillfully navigated bids and budgets to align with established media strategy, resulting in a successful turnaround of negative gross profit margins to positive.- Achieved record-breaking revenue by leveraging various media channels and devising innovative methods to maximize revenue growth while minimizing acquisition costs.- Increased subscription growth through adjusting onboarding flow, utilizing A/B testing, payment funnel, cancellation flow, and incentivizing users to choose an annual subscription over monthly.- Optimized for higher retention and reduced costs, resulting in a 40% decrease in Google Ads CPA.- Spearheaded the implementation of custom fraud prevention tools, including proprietary technology and a partnership with Appsflyer, which resulted in total cost savings of $10.73M for PSafe.

Pocket Gamer - Top 10 game developer annual rankings from 2014 to 2017, that has successfully launched multiple free-to-play games including Game of War, Mobile Strike, and Final Fantasy XV. - Working with cross functional teams to launch, manage, and optimize user acquisition campaigns for all three titles (Game of War, Mobile Strike, and Final Fantasy XV). - Direct media planning campaigns utilizing user engagement and monetization to develop and drive marketing and branding strategies that fulfill the needs and requirements of driving user growth for MZ Games.- Developed and implemented user acquisition strategies for top-grossing mobile games, Game of War, Mobile Strike, and Final Fantasy XV, utilizing media planning campaigns and branding strategies to drive user growth and engagement.- Analysed in-game user data to determine the value of acquisition optimizations.- Collaborated with a data scientist to build targeted algorithms for automation and contributed to the comprehensive product roadmap aligned with company needs.- Achieved a 70% increase in efficiency by automating day-to-day media buying operations such as ad creation, bidding models, reporting, A/B testing, and invoicing.- Managed multi-million-dollar Google Display (GDN & mGDN); marketing media buys for Game of War, Mobile Strike, and Final Fantasy XV spanning 200+ countries.- Strategized and executed performance-based digital ad campaigns across various formats, including video, static banners, animated banners, and HTML5 creatives.- Created a framework of tracking spend and trends across 100+ marketing channels: network affiliates, ad networks, DSP, and rewarded video.

HealthyPets is an online retailer that specializes in pet health and wellness products. HealthyPets is dedicated to providing high-quality products that promote the health and well-being of pets, and the company's team of experts is always available to provide guidance and support to customers. With a commitment to customer service and a focus on quality, HealthyPets has established itself as a trusted name in the pet industry.- Collaborated actively with the CEO to inform key decisions on digital strategy by producing comprehensive KPI reports from different marketing channels and reporting insights and takeaways.- Cut Cost Per Acquisition (CPA) down to $3 from $10 by optimizing Comparison Shopping Engines (CSE) such as Nextag, PriceGrabber, Shopzilla, Shopping, Become, and Amazon Product Ads.- Managed and Optimized Comparison Shopping Engines (CSEs) such as Nextag, Pricegrabber, Shopzilla, Shopping, Become, and Amazon Product Ads, keeping Cost Per Acquisition (CPA) cost effective.- Managed Marketplace (eBay, Sears Marketplace, and Rakuten.com, formerly known as Buy.com); optimized product feed to maintain currency with newly added products and discontinued items.- Directed content optimization for search engine visibility, crawlability, indexation, and ranking SEO leveraging the SEO platform BrightEdge to expand organic traffic by 140% and revenue by 30%.- Expanded sales of Frontline, Blue Buffalo, Nylabone, Greenies, and Seresto products by 300% via digital marketing strategies such as Co-Op Marketing and Affiliate Marketing to promote products across multiple channels (sponsorships, partnerships, and strategic alliances).- Generated trend reporting (hot issues, trending topics, social media responses) for leadership and press desk, targeting market research and social media users, influencers, and websites, while building a database of identified users.

Doostang was a professional networking platform founded in 2005 that connected top-tier MBA students and alumni with job opportunities at leading companies. The platform provided access to exclusive job listings, career advice, and networking events, making it a go-to resource for many job seekers in the finance, consulting, and tech industries.- Maintained knowledge of competitor communications, analyzing market trends and recommending changes to development strategies. - Drove strategic programming and planning to execute optimization of large marketing campaigns, events, and media buying relationships. - Planned development to streamline current digital marketing processes, ensuring brand messages are consistent throughout all channels. search engines. - Performed analysis of marketplace statistics, growing trends and website campaigns, creating applicable initiatives that not only improve future offerings, but connect with client needs to establishment dedicated account management strategy.                 - Expanded Doostang’s brand image; monitored relevant social media channels to ensure organization within the social media community, resulting in improvement of brand visibility and consumer engagement. - Developed social media campaigns and buzz for Facebook, Twitter, and LinkedIn to convert participants into members.- Managed blog, Facebook, Twitter, and LinkedIn presence, measured in fans/followers, interactions, and shares.