Client Description: A Peer to Peer Lending PlatformActively engaged with clients on end-to-end Direct Mail campaign management.Took ownership of performance monitoring using advanced BI for Direct Mail.Worked with the senior management in Pre Program Expectation planning by using scenario builder for campaign volume planning.Implemented and streamlined performance tracking for new initiatives under the Direct Mailing marketing program.Worked on multiple strategic analysis and provided recommendations on refining the targeting for personal loan programs.Optimized key stakeholder's reports, resulting in significant reduction in time of its execution / refresh.

Market Share VisualizationClient Description: A leading manufacturer of consumer electronics and small healthcare appliances:Helped the Market Intelligence team monitor market share movement by keeping the track and understand performance trendBuilt a set of user-friendly and scalable dashboards to provide the compelling visual story about the Market Share and the sales growth metrics along with the ability to deep dive to different levels of granularity to various stakeholdersWeb AnalyticsClient Description: A leading pediatric nutrition company manufacturing infant food formula:Identified and analyzed KPIs for tracking Acquisition, Behavior & Engagement and Outcome metrics pertaining to business for multiple geographiesIntegrated Tableau dashboards with Google analytics to arrive at meaningful insights, driving business decisions

Customized Rating Points Dashboard for Advertisement spotsProject Description: Client who is Head of Marketing Analytics Division at a major CPG firm wanted to evaluate the real-time performance of all the available media spots across different channels and optimize the media spend across these spots to get maximum ROI for each brand.Developed a Dashboard in Tableau for Marketing Analytics Divison where user can identify the Top engaged network channels and most engaged TV Shows by giving different weights to different metrics like Programme engagement score, Social Affinity, Target Audience and Pod position’s engagement etcEquity ModelingProject Description: Client who is Head of Marketing Analytics Division at a major CPG firm wanted to determine the significance and the impact of equity metrics on sales at a brand-country level.Developed models in R at a country-brand level to determine what percentage is contributed by the equity metrics on the sales and recommend which countries/brand should be tracking these type of metrics.