• Revenue Head for Mirchi Love station & driving revenue with a team of 4 people.• Generating a revenue of 4 Cr. Including Airtime, Digital & Multimedia Solutions which leverages Brand Mirchi Love for clients. • Devising Media Solution basis the client brief & end to end implementation from conceptualising, planning and executing the marketing campaign for the clients. • Conceptualizing Marketing Event for Brand Mirchi Love and converting them in to revenue opportunity for team to generate revenue and profits to Ahmedabad radio Station.• Leveraging of RJ’s Social Media presence to create new opportunity of revenue through brand integrations.• Leading & mentoring the team for new product including Celeb shows, Google Display Network, Gaana app & Brand properties.• Managing client as well as vendor relationships & ensuring excellent customer service and quality delivery.

• Currently spearheading as Revenue Head for Mirchi Indore station & driving revenue with a team of 6 people.• Generating a revenue from Airtime, Digital, Impact Properties & Multimedia Solutions which leverages Brand Mirchi for clients. • Devising Media Solution basis the client brief & end to end implementation from conceptualising, planning and executing the marketing campaign for the clients. • Conceptualizing Marketing Event for Brand Mirchi and converting them in to revenue opportunity for team to generate revenue and profits to Indore radio Station.• Leveraging of RJ’s Social Media presence to create new opportunity of revenue through brand integrations.• Leading & mentoring the team for new product including Celeb shows, Google Display Network, Gaana app & Brand properties.• Managing client as well as vendor relationships & ensuring excellent customer service and quality delivery.

• Worked as DNA Team Leader for Ahmedabad location & driving revenue for Ahmedabad Unit with a team of 9 people thereby achieving a revenue growth of 80 % on YOY basis.• Successfully handled project for DNA re-launch as Project Head in Ahmedabad, responsible for Circulation & Ad-sales strategy and implementation. • Driving revenue for Big Billing Days, Festivals, new avenues, identifying Revenue tools & enablers, new initiatives and ideas and best business practices, category business analysis.• Planning & Executing ATL & BTL activity to Revamp Brand DNA in Ahmedabad.• Involved in various Market Analytics project on Competitor Mapping and their strategies, Category study in particular markets and related business nuances.• Building relations with Channel Partners and generating revenue through them.

• Responsible for implementing & driving the sales strategy from MDO level to achieve top – line numbers & monitoring revenue figures on daily basis for Rajasthan, Chandigarh, Punjab & Haryana state.• Revenue Tracking for Big Billing Days, Festivals, new avenues, identifying Revenue tools & enablers, new initiatives and ideas and best business practices, Category business analysis.• Special focus on business improvement in Education category by providing deep insights on various sub categories, customizing the ideas for diff. states, monitoring the revenue achievement & driving the operating rate agenda in selective DB markets.• Supporting Top Leadership team in terms of data analysis to facilitate strategic decision across the company thereby driving the organization goal.• Involved in various Market Analytics project on Competitor Mapping and their strategies, Category study in particular markets and related business nuances.• Responsible for various business operations for MDO clearance for Rajasthan and CPHH States.• Proper monitoring & review of the Ad Sales system, Discounting Policy, Deal system & proper adherence of the Bucket Concept (Yield) across territories.

Heading Gujarat for marketing and sales operations for New Products

Business Analyst