Key Tasks: Fostering Artist growth and visibility on digital streaming platforms1. Drive Strategic Growth: Elevate overall business contribution and NB business growth through strategic initiatives.2. Define and Achieve Business Targets: Develop, execute plans to meet and exceed department business targets.3. Expand Business Horizons: Secure complex deals and enhance deal structures to drive robust expansion.4. Optimize Deal Structures: Implement new structures to improve margins, scope, and ensure client retention.5. Diversify Market Presence: Secure deals with key artists to expand market share and venture into new segments.6. Collaborate for Audience Development: Partner with Marketing teams (internal and external) to develop audience on DSPs for artists, fostering growth opportunities.7. Identify Upselling Opportunities: Identify and capitalize on upselling prospects to Artist Services, aligning with strategic goals of artist growth within Believe.8. Facilitate Team Development: Conduct training sessions to enhance team capabilities.Key Highlights / Achievements:• Elevated overall Artist business contribution from less than 1% to 11% and NB business contribution from less than 1% to 20% over the last four years since inception to create Believe Imprint in the Indian Sub-continent.• Youngest business vertical owner to be elevated to Head position from Senior Leader position – Top rating for 4 years in a row.• Selected in first batch of "Talent Assessment and Development" for Customer Success, Business Relationship and Future Leadership skills.• Diversified into new segments including OST Artists, Marathi and Malayalam HipHop, Bhojpuri and Devotional music, fostering market diversification and capturing untapped audiences.• Facilitated development and audience expansion of artists such as Arjun Kanungo, Gurnam Bhullar, Mani Longia, Sultaan, and numerous others.• Devised and conducted focused training sessions for business teams

Key Tasks: Digital Catalog licensing, explore revival opportunities of old catalog and strategize visibility of new catalog.1. Content Licensing and revival of Eros Music Catalog and original music across OTT apps.2. Revenue enhancement of new music content - exclusive deals, influencer marketing, artist associations etc.3. Artist discovery across genres, artist onboarding and management for original content creation for Eros Music.4. Build revenue business case for original music and optimized costs at every step of Audio and Video Production. 5. Music Publishing: Claim royalties from overseas music societies and Indian society (IPRS). Driving Domestic Public Performance revenue with Novex.Key Highlights / Achievements:• Revenue growth of 30% with the realignment of Merlin Music deal in the International Market, defining better terms for Eros Music.• Digital music vertical growth enabled with better-negotiated deals with existing and new OTT apps, despite lesser number of movies produced.• Artist Live Income deal negotiated with CelebM with yearly events commitment.

Key Tasks: Entertainment VAS revenue portfolio management across 22 Telecom circles1. Manage Product revenue portfolio of Entertainment Content (INR 20 Cr month) on National Level.2. Drive New Product development with content planning and vendor sourcing.3. Explore handset tie-ups, OTT integration and digital promotions on ad networks.4. Customer acquisition and retention by devising promotion and communication strategies.Key Highlights / Achievements:• Pricing strategy redefined by analysing Lifetime Value (LTV) of customers, charging history with success/failure rate and their service activation/ deactivation patterns – 33% revenue growth from existing products.• Received Excellence Award for revenue growth of 150% in FY - strategy later implemented across product groups.• Selected for DAC group within Idea on CMO's recommendation - Top rating for 3 years in a row.

Key Tasks: Customer revenue management and Enterprise products ideation in TN Circle for Vi1. Last-mile promotion and communication of VAS products under the Entertainment and Movies vertical.2. Use BI and advanced analytics to devise circle level offers for better adoption.3. Enterprise products ideation and creation with sales team.Key Highlights / Achievements:• Devised communication strategy from usage across similar products and by understanding customer spend patterns over the time frame - usage jumped by 45% over 3 months.• Developed Workforce tracking solution for Fasttrack Cabs, Cab booking solution for TCS Chennai, Doctor Appointment Booking System (IVR) for Primex Healthnotes.

Key Tasks:1. Revenue Audit and review of telecom systems to prevent revenue drops2. Platform testing for robust charging systems defined for new products and revised products3. Vendor claims reconciliations and reporting

Customer Satisfaction Study (CSAT), Brand Track Study & Mystery Shopping analysis

Telecom Network Operations