With over 15 years of experience in various industries, I have gained expertise in partnerships, marketing, advertising, selling advertising in digital media on online/mobile/social and programmatic advertising. I have also worked on key global partnerships, marketing strategies, ROI plans for customized activation solutions, and identifying new streams to increase revenue while maintaining long-term partnerships at all levels of telecom operators, media agencies/clients, and enterprise organizations.In my current role as Director of Partnerships at GroupM, I oversee a nationwide portfolio of data publisher and technology partners, scaling teams and delivering substantial results. My previous role at Way2Online (DigitalKites) saw me as an early member, playing a pivotal role in establishing the organization and achieving remarkable milestones. Additional roles at, Breathing Luxury, One97 (Paytm), and Active Media have honed my skills and contributed to my career.The most effective tool I have come to use is data. Throughout my professional stints, whether it was telecom or Adtech & Martech, I realized that data is the foundation for everything. We use data to question, shape or back up an idea and above all, to deliver desired results. As Sir Arthur Conan Doyle said, "Data! Data! Data! I can't make bricks without clay."At GroupM, I spearheaded the development and launch of a cutting-edge data clean room solution, built on top of the Snowflake platform. This innovative initiative empowers data partners and brands to securely and compliantly exchange and communicate their valuable data, ensuring privacy and data protection are at the forefront of our operations.Digitalkites is a true global leader for local audience data, and I am fortunate to be able to develop strategies and partnerships using the most advanced tools and skilled teammates.Specialties: • Strategic & Complex Partnership Development• ID Resolution & Stitching, Audience Onboarding & Enrichment• Partner Onboarding, Development & Growth• Programmatic Trading • Business Development• Building Customized Media Properties• Digital Marketing • Advertising• Marketing & Sales Strategy
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Partner, Execution IntelligenceCervoaIndia
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Senior ManagerOracle Aug 2023 - PresentAustin, Texas, UsWorked on Oracle’s deep-tech platforms like Moat, Grapeshot, and BlueKai in Martech and Adtech space, driving $MM+in incremental revenue for North American, European, Middle East, and APAC markets.Delivered tailored CX solutions to retailers, publishers, and enterprises, leveraging SaaS ecosystems to optimize customer engagement, measurement, contextual targeting and ROI.Evangelized Oracle products through MBRs, QBRs, and AOPs, scaling Omni-channel personalization strategies globally.Partnered with internal and cross-border teams to expand Oracle’s global revenue and operation centre from India -
Director, Data And Technology Partnership Groupm Nexus Wpp IndiaGroupm Nexus Jun 2022 - Aug 2023New York, UsAs Director of Technology and Data Partnerships, I manage a portfolio of tech partners and data publisher partners nationwide. Notable achievements include upscaling the CDAT team, creating India's largest decentralization data clean room backed by audience ID graph, and delivering successful Proof of Concepts (POCs) for first-party data collection and enrichment. -
Head Of Partnerships And Strategic Alliance - Digitalkites GlobalWay2Online Apr 2018 - Apr 2022Hyderabad, Telangana, InDigitalkites was a privacy-focused marketing and advertising technology company that aims to simplify complex use cases like targeting offline customers and multi-channel marketing. With a new age open ecosystem, Digitalkites allows brands and publishers to work together seamlessly across all marketing channels using their proprietary Match™ technology, Play & Prime combination, and hash (blockchain) technology. They help data owners unlock the potential of their audience safely across industries, with a focus on mobile advertising. Their technology platform connects the commercial of audience proprietaries, publishers, and advertisers while safeguarding user privacy. With deterministic audience and relevant advertising, Digitalkites delivers a better mobile/internet experience.Key accomplishment – Successfully launched & delivered an end-to-end first-party audience platform (Digitalkites) in Indian market.Successfully achieved 250Mn plus first-party led identity linked audience ecosystem.Founding team member of “Digitalkites”. Successfully delivered audience-driven, identity link data & audience graph ecosystem for publishers and brands back of first-party data. -
EntrepreneurBreathing Luxury Sep 2015 - Jan 2018Focused on empowering Individual Service Providers (ISPs) to become micro-entrepreneurs by offering a comprehensive suite of services, including market access, credit facilities, insurance coverage, skill training, inventory management, customer acquisition, and streamlined payment solutions.
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Country ManagerPaytm Oct 2010 - Sep 2015Noida, Uttar Pradesh, InDelivered innovative VAS, CLM, Telecom payment and analytics solutions across India and West Africa market, driving adoption for telecom giants like Tigo, Espresso, Orange,Vodafone, Airtel, Aircel, and Idea.Piloted Paytm Alliances team, driving loyalty programs for e-commerce, D2C, healthcare, logistics, and other leaders of the market.Launched Pretone solutions, added new revenue streams and enhancing customer engagement. -
Business DevelopmentActivemedia Technology Apr 2009 - May 2010GbDeveloped successful go-to-market strategies for telcos, resulting in significant revenue growth.Designed data-driven go-to-market strategies for telecom campaigns.Enhanced client satisfaction through targeted solutions, creating long-term partnerships.
Arppit Sharrma Skills
Arppit Sharrma Education Details
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Ccs (Chaudhary Charan Singh)UniversityCommerce
Frequently Asked Questions about Arppit Sharrma
What company does Arppit Sharrma work for?
Arppit Sharrma works for Cervoa
What is Arppit Sharrma's role at the current company?
Arppit Sharrma's current role is Partner, Execution Intelligence.
What schools did Arppit Sharrma attend?
Arppit Sharrma attended Ccs (Chaudhary Charan Singh)university.
What skills is Arppit Sharrma known for?
Arppit Sharrma has skills like Strategic Partnerships, Key Account Management, International Sales, Account Management, Software As A Service, Business Development, Telecommunications, Market Research, Negotiation, Vendor Management, Team Management, Internet Of Things.
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