Marketing Manager
Current- Tell the story of the business, our employees and the products and services we offer in all marketing materials and across all platforms; including print, web, social media, blogs, and digital publications- Write and edit all copy, blog posts, and stories for Praters website- Coordinate with sales and management teams to create materials that generate interest, leads, and sales- Ensure all messaging is clear, focused and consistent; create messaging guidelines and implement branding standards company wide- Create marketing specific campaigns for unique events and promotions and manage a calendar of campaign schedule- Generate leads through the Praters website by optimizing and maintaining SEO through keywords and content management- Compile analytics using Google Analytics and Facebook Business Manager- Generate reports from analytical tools, analyze results, share results with management, optimize strategies based on results- Create and nurture a culture of unity, cooperation, communication and excellence among all employees by marketing to our team internally- Develop and control a marketing budget based on current spending and future opportunities- Create cause marketing opportunities by managing and developing relationships with charitable organizations in the Chattanooga community as well as national and international groups- Plan for and represent Praters at trade shows