A certified Woman-Owned Business Enterprise, A.WordSmith specializes in branding, communications and marketing that are proven to generate meaningful results. While our agency supports clients of all sizes across diverse industries, A.WordSmith offers a high level of expertise in the marine/maritime, transportation and logistics sectors, with an emphasis on robotics and automation.Skilled in marketing; branding; project management; digital marketing; web and content development; social media; video development; and communications, including public relations, crisis support and storytelling. Available for independent and freelance projects, contract positions and consultation.A.WordSmith is proud to have supported the following brands: ZF Marine; Sea Machines Robotics; SHADOWCAT; Crowley Maritime Corp.; SEAmagine; Covenant; Burro; Fincantieri; SeaTrac Systems; American Commercial Barge Line; Acosta; Brightway Insurance; McKillop Law Firm; Portnoy Garner & Nail; Wounded Warrior Project, Healogics and others.

Consults with company's business leads to understand their industry, insights and customer needs and then provide strategic written communications support their needs. Contributes to concept development and copy writing for a variety of channels, including newsletters, e-communications, marketing collateral, video scripts, brochures and websites. Develops written content of all lengths and complexity that solve strategic communications challenges and engage and inform key audiences. Counsels internal partners toward the most effective communications vehicles and tone in order to meet their objectives. Researches and write articles on business activities, including company announcements, supplier news, industry trends, customer insights and internal best practices. Drafts scripts for video productions and executive speaking points as needed. Support brainstorming, including program product/naming and creative idea generation. Ensure tone and message consistency across the company utilizing approved style guides.

As the team lead, this expanded position develops, enhances and protects the Crowley brand while growing the company’s market share and revenue through internal and external communications. Alongside the director, this position manages the company’s international media relations activities, including crisis communications. Oversees all aspects of company publications, spearheads special website project development, social media strategies, and executes and analyzes Internet marketing programs. Manages direct reports.

Executes corporate-wide internal and external communications programs and projects. Responsibilities include interviewing, writing, editing, layout and design of printed and electronic marketing collateral, advertisements, employee and customer communications, news releases, web content (internet/intranet), special corporate projects and more. Is the No. 2 company spokesperson, regularly dealing with the news media to disseminate information and arrange interviews. Key participant in crisis communications. Incorporates project management skills to handle special projects and department deadlines and staff. Provides day-to-day management of the company store program.

Coordinate and implement marketing projects, which require creative design, concepting, photography, and layout skills. Apply high standards of quality, while maintaining and enhancing the DCS brand; assures effectiveness and accuracy of publication content and web-based communications. Assists colleagues by producing high-quality corporate communications, as directed by the vice president. Proposes and develops improved designs and marketing materials, and completes written communications to optimize corporate messaging. Measures return-on-investment statistics while maintaining high internal-customer satisfaction.

The director of communications is responsible for the planning and implementation of the School’s public-relations program--including crisis management, publications, and media relations--and for ensuring the success of all external communications, advertising and marketing, media releases, social media presences, school branding, and emerging communication technology initiatives which each contribute to advancing the mission and strategic goals of the school. This position also directs the work of the website manager.