Arran C. Email & Phone Number

Edinburgh, Gb

Edinburgh, Gb

Edinburgh, Scotland, United Kingdom

Edinburgh, Scotland, United Kingdom

I managed organic and paid social media for Home Energy Scotland and Energy Saving Trust's other Scottish programmes. I also assisted with paid search and display ads, digital content creation and search engine optimisation.Tasks included:● Managing organic output on Home Energy Scotland's social media channels resulting in them surpassing their annual engagement KPIs set by the Scottish Government● Coordinating paid ads (social media, search and display) to maximise return on investment and ensure high uptake across Energy Saving Trust's various Scottish programmes● Setting standards for visual content and online copy to help develop Home Energy Scotland's digital brand and ensure accessible communications● Collaborating with internal marketing executives, external stakeholders and agencies to ensure high quality content that provides value to the audience, encourages uptake of energy saving measures and elicits behavioural change● Various other tasks across Energy Saving Trust related to digital marketing - including setting up channels for new programmes, managing a new photography project, assisting with the selection of new digital tools and creating search engine optimised content.

South Queensferry, Scotland, United Kingdom

I assisted Traffic Scotland with their social media content. This included both reactive live tweeting and proactive campaign focused content.Tasks included:● Pitched, generated and monitored campaigns to provide road users with a range of information related to the Trunk Road Network on topics such as major events, drink driving and sustainable transport options● Created social media and news content (as well as in-house graphics) to support campaigns in an eye-catching and engaging manner● Liaised with stakeholders such as Police Scotland, Visit Scotland, the Scottish Government, Local Authorities and road operating companies to enhance campaigns and inform the public of relevant info● Provided real-time management of social media feeds and Traffic Scotland news to keep the general public informed of incidents, roadworks and external factors impacting the trunk road network

Edinburgh, Scotland, United Kingdom

I worked with clients in a variety of industries - from travel to whisky to creative industries - to create written content. I also have experience with video production and photography.Tasks included:● Produced search engine optimised (SEO) blogs, website content and email newsletters for a variety of companies to boost their content strategy● Built interactive social media strategies using a whole host of B2C and B2B platforms as part of wider marketing campaigns● Produced and edited video, photographic and graphic content to enhance social media and content strategies● Used my skills in Adobe Creative Suite - including Premiere, Photoshop and InDesign - alongside online tools to elevate digital marketing output

Master Of Science - Ms, Urban And Rural Planning

Bachelor'S Degree, Film And Media, First Class Honours

Exchange Certificate, Communication And Media Studies

Diploma Of Higher Education, Journalism, Distinction