Sebastián is an award-winning creative director, storyteller, filmmaker, and activist who transitioned from selling his advertising agency to founding Rainbow Lobster, a decentralized collective of free-thinkers merging film, podcasting, art, and technology to inspire change through storytelling. The collective has offices in Los Angeles and Mexico City.He founded Arrechedera Claverol, which grew to become Mexico's largest independent advertising agency, pioneering branded content and establishing iconic brands like Volkswagen. Adlatina magazine named him one of the top twenty Ibero-American creatives of the decade. In 2016, he sold his agency to the Japanese Dentsu Group.Sebastián created and narrated "Los Niños del Narco (The Children of Narco)," a purpose-driven true crime podcast highlighting the issue of children recruited by organized crime in Mexico, which became the most listened-to podcast on Apple Podcasts and Spotify Mexico. He is the executive producer and show runner of "Penitencia," one of Mexico's most popular podcasts. As one of two activists, he hacked the Welt Museum in Vienna to demand the return of Moctezuma's headdress to Mexico, shaping the documentary "Not Our Penacho,". The action was covered by CNN, France 24, and over 100 other international news outlets.He produced "Scab Vendor," a documentary on artist Jonathan Shaw, featuring Johnny Depp and Iggy Pop, which premiered at the Warsaw Film Festival. Sebastián is also the co-executive producer of "Laberinto Yo’eme," which portrays the reality of the Yaqui tribes in northern Mexico.As the creator and host of the podcast-bar "El Martínez," he engaged weekly with trendsetting creatives for more than four years and 150 episodes. The podcast was broadcast live twice from the Cannes Lions Festival.Sebastián is known for his commitment to storytelling, innovation, and ideas that inspire change. He has served on juries at prestigious festivals such as Cannes Lions, Clio, and One Show, and as president of the jury at the Ibero-American Festival El Sol. He has also presided over Mexico's Creative Circle.Beyond his creative pursuits, Sebastián founded "Efecto Eco," a digital movement to denounce the murders of students in Venezuela, drawing international attention to human rights abuses. His involvement with the NGO Reinserta highlights the stories of children recruited by organized crime in Mexico, leveraging a platform for social change.