I'm helping local and regional businesses with their marketing strategy focusing on the usage of online tools to improve brand awareness, online presence, e-commerce, and marketing automation with the main purpose to create more sales leads.I provide demand generation, marketing automation, and e-commerce business modeling for companies and startups in the Latin-American region. I’ve modeled a knowledgeable strategy system for SMBs to make digital marketing and sales funnel strategies accessible and affordable for most business models and marketing and sales professionals.

Overseeing Ad Operations, Strategy, and Marketing programs for the company in the LatAm region I was responsible for repositioning the company to face new market challenges. We designed an entirely new brand identity, developed new ERP systems integrating front, middle, and back-office, implemented new B2B marketing approaches including PR, paid media, and marketing automation to increase brand awareness and open new lead-gen fronts.

Responsible for maintaining and disseminating the company’s strategic planning vision of integrated communications over Latin American teams. I developed a regional roadmap to ensure that our practice was up-to-date and translated into competitive product and service offerings in the region.I traveled over the region to gather creative and planning teams around new practices, training, and also new business opportunities, working together to develop winning business proposals.

I had an opportunity to work independently on an important project for Telmex/Telcel (America Mobile) in Mexico and develop a strategic media framework integrating traditional and digital media as I had envisioned before working for the competitors in the Telecom industry in Mexico. I was hired by a consulting planning company to lead this project that was delivered and implemented in 10 months including a 360 media strategy, implementation road map, software implementation, and client training. Our delivery was able to increase media share of voice by more than 25% while decreasing in 22% media expenditures for this client.

In charge of a team of 18 professionals, managing one of the biggest advertising budgets in the market to deliver Telefonica/Movistar best in class media planning and execution services. Through different media strategies and tactics, from brand awareness using traditional and digital channels to lead generation and sales performance via programmatic campaigns and inbound marketing, we were able to achieve client’s objectives. In 2016 we were able to increase budget by 25% and triple digital investment share. We were also able to win Telefonica Business advertising budget, increasing retainer’s revenues.

As head of digital practice at Edelman, I had my first experience working for a Public Relations company, and had an important contribution for me to develop an integrated understanding of marketing communications in times where content and reputation gets special relevance. In this period, besides learning a new practice. I also was able to increase department activity and services and win new local and international businesses. We grew from 6 to 13 professionals in the area and increased by 32% digital revenues.

In charge of agency digital integration, providing a new operations philosophy by uniting traditional and digital strategic planning and delivering cross-media strategies and tactics to our clients. One of my most important accomplishments besides the development of a new traditional and digital operations approach was winning Telmex media account using the very same approach.

As Operations Director I joined Ogilvy One to assist the CEO in the development of organization policies and goals that cover operations, personnel, financial performance, and new business growth. I was also in charge of the Mobile Practice in the company and, together with the global team, was responsible to deliver a strategic framework and the body of knowledge for the practice in the LatAm region. Under this role, I was able to develop and deliver the first American Express mobile App in Latin America. I was also temporarily relocated to Chile to complete and deliver a big regional project for Nestle Infant Nutrition and completed a difficult project in 3 months.

Crossmedia was known to have a very solid Performance Marketing service and wanted to evolve to a full-service shop. I joined the company to work together with the CEO, COO, and client services team to develop the new Strategy Department. Altogether with the creation of the new area, I also developed social media and creative practices that converted into new departments in the company. Strategic thinking, creative services, and social media management were year after year, increasingly participating in company revenues. By the time I left the company, the three departments accounted for more than 30% of Crossmedia’s revenues, being the market leader of the digital marketing agencies in Mexico.

Responsible for planning, producing, implementing, analyzing, forecasting, and optimizing results of the online retail advertising campaigns for Dell Computer in Brazil and Latin America (23 countries). With two project managers reporting to me, we managed a multi-functional team of 28 professionals, including Accounting, Media Planning, Administration, Creative, Performance Market, Analytics, Traffic, and Technology. All this operation was responsible for 57% of all net sales in Brazil and Latin America and represented a sales increase of 76% in this 4-year period.

Promotional online marketing for MSN (Microsoft Network). Project management for clients: MSN, Multibrás – Whirlpool (e-commerce websites), Carlson Wagnlit, Comgas

Project and Content Management for IBM and American Express (all Latin America). Project Management for: Mattel, Motorola, Telefonica, Trend Micro and Renault.

Campaign planning and management; internet project management for government companies; commercial proposals and client support.