Lead FCCF’s social media strategy, increasing engagement by an average of 30% across all platforms and increasing LinkedIn post link clicks by 486.3% YoY through targeted and strategic content optimization.Create monthly social media reports with actionable insights to refine strategies and improve content performance across platforms.Oversee all aspects of event planning and execution, from budgeting and logistics to on-site management, delivering successful outcomes aligned with organizational objectives.Designed a streamlined process for event requests, simplifying workflows and ensuring better alignment with organizational priorities to enhance communication and ensure seamless implementation of marketing and event tactics.

Designed and managed multi-channel marketing campaigns to support brand strategies, achieving a 45% increase in impressions and boosting ticket sales through targeted audience segmentation and A/B testing.Partnered with external vendors and internal teams to develop and execute strategic plans, ensuring alignment with organizational objectives and maximizing campaign impact.Monitored market trends, competitive activity, and campaign performance to deliver actionable insights and optimize marketing strategies for improved ROI.Collaborated with sponsors, including high-profile brands like PepsiCo and Anheuser-Busch, to secure partnerships that enhanced brand visibility and financial outcomes.Developed and maintained cross-functional relationships, ensuring effective communication and collaboration across teams to support the successful implementation of marketing initiatives.Assisted with budget management, overseeing campaign expenses and ensuring financial accuracy to support strategic planning and long-term brand growth.

Managed day-to-day implementation of Cadillac Local Market Advertising, including budgets, media plans, creative, and traffic management. Worked closely with clients and agency departments to develop and implement effective marketing strategies and reported on findings using provided data and metrics from digital team to make informed decision-making. Assisted with the preparation and follow-up for LMA meetings and co-managed higher-up LMA markets as well as my own such as; newsletters, meeting minutes.

Submitted tier 2 advertising for the Cadillac Northeast Region, Implementing creative, digital, and traffic request for rapidly changing campaigns for 22 markets. Organized workflow to meet deadlines. Acted as the point of contact for our digital vendors (e.g..HULU, SNY, YES, MSG) about campaigns and supplying necessary assets, maintaining and optimizing reports for client planning.

Assisting with the preparation and coordination of fashion shows and eventsAssisting with the selection and styling of clothing and accessories for modelsCommunicating with designers, stylists, and other industry professionalsProviding support to the CEO and assisting with the re-branding of her showroom.Organizing showroom events and networking with attendeesParticipating in PR and marketing activities such as coordinating with media outlets, and promoting the showroom.