Arrian Alcantara Email & Phone Number

Australia

South Africa

Tauranga, Bay Of Plenty, New Zealand

National Capital Region, Philippines

Ncr - National Capital Region, Philippines

» Handles and oversees all of the Google Marketing Platform products for Summit Media.» The sole Google Tag Manager implementation specialist for around 30 inhouse and client websites/microsites -- from auditing current implementation to building new tags depending on end-user needs.» Built a process and documentation for all new and existing tags for easier consumption of developers, business intelligence, and data analysts.» Assigned to replicate Google Tag Manager tags to Matomo (formerly Piwik) and assure data quality and integrity by lowering the discrepancy between the two platforms.» Develop custom events via GTM for user retargetting tools like Netcore and WebEngage.Implemented video event tracking via GTM for platforms other than YouTube, namely Verizon, Dailymotion, and Brightcove.» Work with the programmatic team to generate high-value user segments from the 1st party data captured to be ingested in Google Ad Manager, Lotame, and OpenAuction.» Managed to ingest lookalike audiences from Summit’s DMP back to Google Analytics and BigQuery for programmatic use.» Work with the SEM team and suggest specific conversion events and/or goals that can benefit well for paid search.» Assigned to a group that managed to create a dimension that will tie a user’s activity on multiple websites without using cross-domain tracking and rollup property.» Successfully tracked Machine Learning models like Market Basket and User Recommender to determine CTR difference from the default implementation via GTM.» Currently handling the transition from Web Properties to GA4 (or App + Web) via GTM.» Work with developers and growth leads to conduct weekly website A/B tests using Google Optimize that aims to increase website traffic.» Create dynamic custom reports using Data Studio, Custom Tables, and Superset that is catered to the understanding of the end-user.» Directly work with Google and our Reseller-Partner for strat planning and improving data collection.

Texas, United States

• Handle and maintain client's data in Google Analytics.• Pull reports and stitch/compare data from 3rd party analytical tools (e.g; Facebook Analytics)• Create reports based on client requirements with insights.• Setup goals that could help clients determine conversion done within their website.• Manage and create tags via Google Tag Manager depending on business needs.• Handle over the phone meetings to discuss data with offshore clients.

Science Hub

• One of the early pioneers of Google Analytics Premium (now called 360) support vendor for Google.• Handles all the GMP concerns for all of Google’s Direct and Reseller Partners ranging from basic tracking to advance implementation and data analysis.• Receives training directly from Googlers to understand how the GMP products work by sharing to us information not usually disclosed publicly so that we will have a broader understanding of the aforementioned product, and to better help clients with their concerns. • Worked closely with clients from APAC, EMEA, and AMER.• Became the trainer of GA and GTM for new hires. Successfully trained more than 20 individuals for the support role.• Piloted the first ever chat support for GA Suite Home (now GMP) answering ad-hoc concerns in minutes for premium clients.

Netherlands

• Working for Freelance as outsourced developer• Specializes in creation of Rich Media Ads through the use of Adobe Flash (AS2/AS3)• Responsible for checking, and assuring the quality of delivered ads• Responsible for creating mock ads and design by using Adobe Photoshop• Creates web based application using Flash• Creates infographics, presentations, and other animation-based projects with the use of Flash

Eastwood City, Libis

• Specializes in creation of Rich Media Ads through the use of Adobe Flash (AS2/AS3)• Responsible for checking, and assuring the quality of delivered ads• Responsible for creating mock ads and design by using Adobe Photoshop• Creates web based application using Flash• Creates infographics, presentations, and other animation-based projects with the use of Flash