In 2022, we transformed our flagship personalized collars into Pawnec, a pioneering pet tech software platform, revolutionizing digitized commerce in identification collars and tags. Under my leadership, Pawnec has successfully grown from a B2C pet ID platform to a B2B2C pet/veterinary tech business model.- Spearheaded the product design of Pawnec's universal smart ID and eHealth Card, setting new standards in pet identification and health management.- Designed a digital veterinary ecosystem, facilitating seamless interactions between pet owners and veterinarians, and advancing initiatives in responsible pet ownership, rabies eradication, and population management.- Innovated a software royalty business model, significantly expanding Pawnec's potential global footprint and fostering partnerships with leading pet care companies.- Secured strategic partnerships with government, veterinary clinics, and top retailers such as Bow & Wow, Pet Express, and Landers Superstore, enhancing market penetration.- Executed a breakthrough deal with multiple cities in the Philippines, welcoming hundreds of thousands of pets to our platform, integrating a unified pet database, and introducing our eHealth Card.- Our efforts have garnered recognition from national veterinary associations and numerous leads, positioning Pawnec for continued growth and innovation in the pet care industry.- Achieved top-3 selling status for Eau de Pawlogne on Lazada/Shopee within three months, underscoring our market leadership.