Sales Marketing Administrator
CurrentWhen I joined LTE Scientific as a Sales Administration Assistant with marketing responsibilities, I quickly adapted to the industry, learning about our products and mastering the CRM and internal systems. I identified opportunities to enhance the company’s marketing efforts, beginning with developing social media accounts like LinkedIn and collaborating with industry publications to boost brand presence.At that time, the company lacked cohesive branding, and promotional materials were inconsistent. I took the initiative to create detailed brand guidelines, providing a unified framework for all marketing efforts. Using these guidelines, I modernized brochures, exhibition materials, and advertisements, ensuring a consistent and professional look. I also overhauled the company’s website to improve usability and content, incorporating SEO-driven blogs and press releases. These efforts resulted in significant growth, including a 200% increase in LinkedIn followers over five years with an engagement rate consistently exceeding 10%.Four years into my role, I was entrusted with the additional responsibility of IT Support Technician, thanks to my technical expertise from previous roles, including managing IT at Sellers Containers. I now oversee the company’s IT infrastructure, ensuring smooth operations through user support, hardware setup, server maintenance, and collaboration with external IT providers for complex tasks.This combination of marketing and IT responsibilities has allowed me to contribute strategically to LTE’s growth, enhancing both brand visibility and operational efficiency.