Craig Arrowsmith Email & Phone Number

Melbourne, Vic, Au

Cheltenham Victoria

Kilsyth Victoria Australia

Mordialloc Victoria Australia

Within this role, I took the lead in end-to-end management of sales and target achievement for off-the-floor, customised and bespoke timber furniture products. This included liaising with wholesale customers, comprising mid- to high-level retail stores, and trade customers, including interior designers, architects and builders in regards to orders.Identifying customer’s specific needs, I established budgets, collaborated on customisation and variations and bespoke designs, and developed and presented quotes, to close out sales.In addition, I briefed furniture makers on custom/bespoke order requirements, and liaised with customers during manufacturing, as well as coordinating delivery, assembly and installation.Providing leadership to sales, warehouse and delivery teams, I ensured the achievement of sales targets and the provision of high quality customer service.Most notably, I identified opportunities to generate new revenue, including new and unique products which complemented existing ranges, and could be marketed as add-ons to customer purchases and orders.I also made recommendations to improve systems and procedures including quoting and ordering processes, the company website, and social media presence.

Hawthorn Victoria Australia

Undertaking this role in a temporary capacity, I managed all aspects of company operation, providing leadership to a team of up to 12 permanent and casual staff.Identifying and implementing sales strategies, I met and exceeded sales and revenue targets, managed advertising and marketing campaigns, and identified new products to complement existing ranges.In addition I managed inventory, warehousing and showroom displays, as well as showroom and online sales, providing high quality customer service.

Cranbourne Victoria Australia

Taking a brief career break from sales-focused roles, I undertook this extremely diverse role which provided a conduit for communication between the trainer and owners, in regards to the training, preparation and participation of racehorses in horse races. This included providing options and alternatives with respect to preparing horses for races, attending race meetings, assessing track conditions, issuing riding instructions to jockeys, liaising with owners, and communicating with the media and other stakeholders.

Melbourne, Australia

Returning to Australian Radio Network, my role capitalised on my sales success, total revenue written, and extensive knowledge of the company within prior roles with this company.Developing and coaching a direct radio sales team, I played a lead role in identifying, evaluating and driving opportunities, to grow existing client accounts, implementing sales strategies to meet and exceed sales and revenue targets.Leading quarterly and annual strategic planning sessions with account managers, I supported achievement of budgets and goals.In addition, I managed a team of six account managers, senior account managers and account directors, as well as sales support staff, including account coordinators.Conducting a minimum of 10 infield calls per week with account managers, I also held weekly one-on-one Work In Progress (WIP) meetings, reporting on weekly, monthly and quarterly forecasting.In addition, I provided sales training to staff, including initial account manager training, workshops, training days and in-field coaching.Most notably, I mentored staff towards their career goals, including a number of staff who were promoted to higher roles following sustained increases in sales volume, and significant revenue growth.

Melbourne, Australia

As a Senior Account Manager, my primary role was to manage a list of existing direct and small agency radio key accounts, and the retention and growth of these clients.This included employing sales strategies to achieve incremental monthly, quarterly and annual revenue growth from key accounts.This was achieved through preparation and presentation of in-depth research material, based on knowledge and utilisation of Radio Advisor, Adviews and Panorama research programs.

Melbourne Area, Australia

Progressing through roles as an Account Manager and Senior Account Manager, I was ultimately promoted to the role of Account Director, the most senior sales and business development role in the company.My roles focused on targeting, retaining and growing key clients to achieve individual monthly, quarterly and annual budgets, with increased annual growth. This was achieved through strategic analysis of clients and category advertising spends, to identify new revenue opportunities and develop sales strategies. This included incorporating radio, sponsorships, promotions and on street activity to achieve and exceed sales and revenue targets.

Melbourne, Australia

Employed with a leading real estate agent, I listed and conducted both private sales and auctions, for a broad range of real estate, including residential, commercial, industrial and rural properties.A sales leader, I secured year-on-year sales growth through the implementation of highly effective sales strategies.