Pedro Arroyo Email & Phone Number

Ávila, Castilla And Leon, Spain

Madrid Area, Spain

Member of the management board. Responsible for Operations regarding the whole automotive remarketing chain.Strong Product development with a focus on digitalization and efficiency applied to Mobility and End of Term (EoT) solutions for any rental/leasing contract: Digital vehicle handover, Remote video appraisals, Customer experience services to ease EoT administration and other services to provide a seamless chain of value to leasing and mobility companies.

Madrid Area, Spain

Member of Management Board, Responsible for Coaching, Training and Automotive CRM activities, especially aimed at improving performance and efficiency of dealer networks.Creation of a new activity pole (Customer Experience Services) from scratch. Beginning activity in 2013, building our own Lead Center with 20 members, completely ready to design and execute Customer Experience activities and programs for our clients, with brilliant results, both in quality and in sales results.

Madrid Area, Spain

Member of Management Board, Responsible for providing marketing services and sales support to every business line in the company (Retail Finance, Insurance and Alphabet, the long-term leasing company). Another main priority for me is to act as the main communication nexus between BMW Iberica, our vehicles importer, and BMW Bank, securing a fluent and profitable collaboration that optimizes both companies' sales performance.2010. Record on Retail Finance penetration over total BMW/MINI… Show more Member of Management Board, Responsible for providing marketing services and sales support to every business line in the company (Retail Finance, Insurance and Alphabet, the long-term leasing company). Another main priority for me is to act as the main communication nexus between BMW Iberica, our vehicles importer, and BMW Bank, securing a fluent and profitable collaboration that optimizes both companies' sales performance.2010. Record on Retail Finance penetration over total BMW/MINI Sales (45,7%)2011. CRM Strategy and Customer Contact Plan Rollout. From product management to communication, with retailers and clients, design and implementation of CRM strategy, sales reporting and business analysis. Show less

Madrid Area, Spain

Reporting to the Managing Director. Responsible for Design and Execution of the Marketing Plan and Budget. Definition and implementation of adapted strategies for four different clusters of clients (Large, mid, small and micro markets).Creation of a new business channel targeted at SMEs. It was based on Digital Lead Generation, mainly by SEM and SEO, building a web community and using opt-in email marketing to communicate relevant content and special offers to the target. In six… Show more Reporting to the Managing Director. Responsible for Design and Execution of the Marketing Plan and Budget. Definition and implementation of adapted strategies for four different clusters of clients (Large, mid, small and micro markets).Creation of a new business channel targeted at SMEs. It was based on Digital Lead Generation, mainly by SEM and SEO, building a web community and using opt-in email marketing to communicate relevant content and special offers to the target. In six months, this channel was generating 800 new clients per year, with a gross sales margin up to 1M€. Show less

Madrid Area, Spain

Master, Marketing Management

Bachelor, Business Administration

Specialist On Email Marketing