Alvaro Arroyo

Alvaro Arroyo Email and Phone Number

Content Publisher Lead @ Sound Map
Tijuana, B.C., MX
Alvaro Arroyo's Location
Tijuana, Baja California, Mexico, Mexico
Alvaro Arroyo's Contact Details
About Alvaro Arroyo

I'm a true admirer of the power of open, imaginative and empathetic communication; a crafter of stories that really matter to people; a creative and curious mind seeking to continue excelling in the fields of international communication, content strategy, language, persuasion and social equality.

Alvaro Arroyo's Current Company Details
Sound Map

Sound Map

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Content Publisher Lead
Tijuana, B.C., MX
Website:
soundmap.mx
Employees:
76
Alvaro Arroyo Work Experience Details
  • Sound Map
    Content Publisher Lead
    Sound Map
    Tijuana, B.C., Mx
  • Sound Map
    Content Publisher Lead (Na)
    Sound Map Feb 2024 - Present
    Mexico
    Responsible for QA and publishing of digital content for a series of global products and channels for a large U.S.-based video game developer and publisher. My role included the support and coordination of a team of content publishers.
  • Sound Map
    Sr Content Trafficker
    Sound Map Aug 2023 - Present
    Mexico
    Responsible for final QA and content publishing on different digital platforms for the Latin America region for a large U.S.-based video game developer and publisher.
  • Captura Group - Hispanic And Digital-First Full Service Agency
    Translator/Copywriter
    Captura Group - Hispanic And Digital-First Full Service Agency Jun 2020 - Jul 2023
    San Diego, California, United States
    Provide translation and localization (ENG/SPA), editing, proofreading, copywriting, creative and content strategy consulting services for digital marketing campaigns (website content, PPC campaigns, email marketing, press releases and other marketing collateral).
  • Riot Games
    Content Manager - Latin America
    Riot Games Aug 2016 - May 2020
    Mexico City Area, Mexico
    Responsible for developing and coordinating regional digital content strategies and plans to provide engaging, culturally relevant, high-quality content and communications for players across the Latin America region. In charge of curating, prioritizing, scheduling, producing, and publishing exciting content to engage regional players for several of Riot's games. This included tracking the full calendar of monthly, quarterly and annual content being published for League of Legends, Teamfight Tactics, Valorant, and Legends of Runeterra. Ultimately responsible for ensuring alignment of editorial tone, voice and style for all player-facing content, advising teams on how best to communicate their content and providing recommendations to maximize the reach of the different channels and platforms.
  • Riot Games
    Publishing Coordinator - Latin America (North)
    Riot Games Nov 2015 - Aug 2016
    Mexico City Area, Mexico
    As a member of the Latin America (North) publishing team, I participated in efforts to provide relevant, localized content to players in the region both within game, as well as via web, social media, competitive and community events. Responsibilities included player-facing content creation, editing and localization, as well ascontent management (planning, scheduling, trafficking and publication).
  • Universidad Autónoma De Baja California
    Associate Professor
    Universidad Autónoma De Baja California Jan 2011 - Jun 2011
    Taught Oral and Written Communication courses for undergraduate students at the University's Faculty of Medicine and Psychology
  • Captura Group
    Online Content Specialist
    Captura Group Apr 2008 - Jul 2009
    Greater San Diego Area
    • Developed and executed digital marketing campaigns and original online content (website content, social media, email marketing, PPC campaigns, etc.) for clients including: U.S. Government, Unilever, PayPal, Allstate, Skype and Century21.• Managed content for multiple websites via secure CMS technology.• Localized and translated content for the Spanish-speaking U.S. market (English-Spanish).
  • Blackwell Consulting Services
    Organizational Development Consultant
    Blackwell Consulting Services Feb 2006 - Dec 2007
    Bloomington/Normal, Illinois Area
    Provided communication and organizational change management consulting services for the Systems Department of a large Illinois-based Insurance Company (Fortune 500). Main activities included:• Established communication strategies and monitored plans and timeliness• Developed internal communication deliverables including: newsletters, articles for internal publications, targeted communications and events• Conducted qualitative and quantitative research to determine employee communication and training needs• Facilitated the development and execution of change management plans/strategies
  • Grupo Caliente S.A. De C.V.
    Electronic Corporate Communications Coordinator
    Grupo Caliente S.A. De C.V. Feb 2005 - Dec 2005
    Tijuana Area, Mexico
    • Designed and executed instructional multimedia projects for employee training and skill development programs• Produced and edited institutional audiovisual materials related to various organizational development company objectives• Managed content and design for Corporate Intranet website (Human Resources) and online employee news bulletin
  • Grupo Salinas / Tv Azteca
    Head Of Corporate Interactive Channel (Corporate Web Management)
    Grupo Salinas / Tv Azteca Aug 2004 - Jan 2005
    Mexico City Area, Mexico
    • Managed content and design for Grupo Salinas’ corporate websites• In charge of online coverage of corporate events; publication of electronic press releases related to company activities and financial operations• Responsible for promoting organizational culture and values through the TV Azteca homepage andcommunity oriented non-profit websites (Fundacion Azteca)
  • Museo De Arte Contemporáneo De Monterrey, Marco
    Multimedia Projects Coordinator / Educational Services Assistant
    Museo De Arte Contemporáneo De Monterrey, Marco Jan 2002 - Jul 2002
    Monterrey Area, Mexico
    • Designed educational educational multimedia art projects that were incorporated into Museum’s customer services• Managed and coordinated computer-equipped learning facilities• Designed and taught courses related to web-based and electronic art

Alvaro Arroyo Skills

Strategic Communications Content Management Social Media Editing Corporate Communications Web Content Organizational Development Internal Communications Web Marketing Creative Writing Spanish Consulting Marketing Communications University Teaching Qualitative Research Quantitative Research Translation Adobe Photoshop Content Management Systems

Alvaro Arroyo Education Details

Frequently Asked Questions about Alvaro Arroyo

What company does Alvaro Arroyo work for?

Alvaro Arroyo works for Sound Map

What is Alvaro Arroyo's role at the current company?

Alvaro Arroyo's current role is Content Publisher Lead.

What is Alvaro Arroyo's email address?

Alvaro Arroyo's email address is al****@****aol.com

What schools did Alvaro Arroyo attend?

Alvaro Arroyo attended Instituto Tecnológico Y De Estudios Superiores De Monterrey, Instituto Tecnológico Y De Estudios Superiores De Monterrey / Itesm.

What are some of Alvaro Arroyo's interests?

Alvaro Arroyo has interest in Civil Rights And Social Action, Animal Welfare, Arts And Culture, Human Rights.

What skills is Alvaro Arroyo known for?

Alvaro Arroyo has skills like Strategic Communications, Content Management, Social Media, Editing, Corporate Communications, Web Content, Organizational Development, Internal Communications, Web Marketing, Creative Writing, Spanish, Consulting.

Who are Alvaro Arroyo's colleagues?

Alvaro Arroyo's colleagues are Marisol Garnica Pérez, Camila Guimarães, Nick Tamez, Jorge Luis D., Rodolfo Merino, Arturo Lugo Gonzalez, Fernanda Souza Klein.

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