Alvaro Arroyo Email & Phone Number

Tijuana, B.C., MX

Mexico

Responsible for QA and publishing of digital content for a series of global products and channels for a large U.S.-based video game developer and publisher. My role included the support and coordination of a team of content publishers.

Mexico

Responsible for final QA and content publishing on different digital platforms for the Latin America region for a large U.S.-based video game developer and publisher.

San Diego, California, United States

Provide translation and localization (ENG/SPA), editing, proofreading, copywriting, creative and content strategy consulting services for digital marketing campaigns (website content, PPC campaigns, email marketing, press releases and other marketing collateral).

Mexico City Area, Mexico

Responsible for developing and coordinating regional digital content strategies and plans to provide engaging, culturally relevant, high-quality content and communications for players across the Latin America region. In charge of curating, prioritizing, scheduling, producing, and publishing exciting content to engage regional players for several of Riot's.

Mexico City Area, Mexico

As a member of the Latin America (North) publishing team, I participated in efforts to provide relevant, localized content to players in the region both within game, as well as via web, social media, competitive and community events. Responsibilities included player-facing content creation, editing and localization, as well ascontent management (planning.

Taught Oral and Written Communication courses for undergraduate students at the University's Faculty of Medicine and Psychology

Greater San Diego Area

• Developed and executed digital marketing campaigns and original online content (website content, social media, email marketing, PPC campaigns, etc.) for clients including: U.S. Government, Unilever, PayPal, Allstate.
• Managed content for multiple websites via secure CMS technology.
• Localized and translated content for the Spanish-speaking U.S. market (English-Spanish).

Bloomington/Normal, Illinois Area

• Provided communication and organizational change management consulting services for the Systems Department of a large Illinois-based Insurance Company (Fortune 500). Main activities included:
• Established communication strategies and monitored plans and timeliness
• Developed internal communication deliverables including: newsletters, articles for internal publications, targeted communications and events
• Conducted qualitative and quantitative research to determine employee communication and training needs
• Facilitated the development and execution of change management plans/strategies

Tijuana Area, Mexico

• Designed and executed instructional multimedia projects for employee training and skill development programs
• Produced and edited institutional audiovisual materials related to various organizational development company objectives
• Managed content and design for Corporate Intranet website (Human Resources) and online employee news bulletin

Mexico City Area, Mexico

• Managed content and design for Grupo Salinas’ corporate websites
• In charge of online coverage of corporate events; publication of electronic press releases related to company activities and financial operations
• Responsible for promoting organizational culture and values through the TV Azteca homepage andcommunity oriented non-profit websites (Fundacion Azteca)

Monterrey Area, Mexico

• Designed educational educational multimedia art projects that were incorporated into Museum’s customer services
• Managed and coordinated computer-equipped learning facilities
• Designed and taught courses related to web-based and electronic art

Doctor Of Philosophy (Ph.D.), Humanities/Humanistic Studies

Attended multiple national and international communication research conferences; published academic articles and book chapters related to.

Master Of Arts (Ma), Communication And Media Studies