Arry Tanusondjaja

Arry Tanusondjaja Email and Phone Number

Senior Marketing Scientist @ Ehrenberg-Bass Institute
Adelaide, SA, AU
Arry Tanusondjaja's Location
Adelaide, South Australia, Australia, Australia
Arry Tanusondjaja's Contact Details

Arry Tanusondjaja work email

Arry Tanusondjaja personal email

n/a
About Arry Tanusondjaja

Arry forged his career in the finance sector in several Asia Pacific countries, before he focused in the area of research and consumer insights. He managed several major projects in Indonesia and Singapore, including a credit card customer retention project during the 1998 Asian economic crisis, saving profitable customers and protecting the company’s market share. His career experience spans across project management, strategic planning, data analysis and predictive data modelling, customer behaviour, as well as brand portfolio research. Arry's research is focused on market competition and brand and product portfolio management at the Ehrenberg-Bass Institute. He has worked in many projects with the Institute's sponsors, covering major brands across different countries and product categories.Arry has qualifications in Computer Science (Honours), Applied Economics (Grad Dip), and Marketing (PhD). He is a Qualified Professional Researcher (QPR) from the Research Society and is a Full Member of the Institute of Analytics Professionals of Australia.

Arry Tanusondjaja's Current Company Details
Ehrenberg-Bass Institute

Ehrenberg-Bass Institute

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Senior Marketing Scientist
Adelaide, SA, AU
Arry Tanusondjaja Work Experience Details
  • Ehrenberg-Bass Institute
    Senior Marketing Scientist
    Ehrenberg-Bass Institute
    Adelaide, Sa, Au
  • Ehrenberg-Bass Institute
    Senior Marketing Scientist
    Ehrenberg-Bass Institute Sep 2014 - Present
    Adelaide, Australia
    + Presented to numerous global companies on the Ehrenberg-Bass Institute principles and research findings in Australia, Europe, and North America.+ Managed and Involved in Laws of Growth exploration projects - helping businesses to identify the path to sustainable growth.+ Conducted research in portfolio management on the relationship between each individual product and its contribution to the business growth.+ Published in numerous high quality Marketing journals and industry publications.
  • Ehrenberg-Bass Institute
    Research Associate
    Ehrenberg-Bass Institute Feb 2010 - Sep 2014
    Adelaide, Australia
    + Developed several key tools that have been deployed and used globally+ Conducted a research in the area of media planning on how to reach fragmented television audience.
  • University Of South Australia
    Senior Research Fellow
    University Of South Australia Jan 2022 - Present
    Adelaide, South Australia, Australia
  • Amsrs
    Chairperson - South Australian Division
    Amsrs Aug 2012 - Aug 2014
    Adelaide, Australia
    + Organise local events annually along with other committee members+ Promote AMSRS membership locally+ Maintain good communication with the AMSRS National Office in Sydney
  • Amsrs
    Chairperson - Sa State Division And National Council Boardmember
    Amsrs Aug 2010 - Sep 2012
    + Participated in constitutional change discussions at the National Board Level+ Increased and maintained the level of AMSRS members in South Australia
  • University Of South Australia
    Course Coordinator: Media Planning (School Of Marketing)
    University Of South Australia Feb 2014 - Jul 2014
    Adelaide, Australia
    + Coordinate the delivery of Media Planning course into a class of 40 third year School of Marketing students learning the principles of media buying and media planning, as well as the latest updates and trends from the industry.+ Establish and maintain with key personnel from the media industry
  • University Of South Australia
    Course Coordinator: Media Planning (School Of Marketing)
    University Of South Australia Feb 2012 - Jul 2012
    Adelaide, Australia
    + Coordinated the delivery of Media Planning course into a class of 101 students learning the principles of media buying and media planning, as well as the latest updates and trends from the industry+ Established and maintained contacts with key personnel from the media industry+ Managed the Media Planning tutor
  • Newfocus
    Senior Research Analyst
    Newfocus Feb 2009 - May 2010
    Adelaide, Australia
    + Managed several key relationships, from transport, social research to financial services+ Managed as well as conducted the analysis for client reports+ Managed a small team of Research Analyst
  • Adelaide Bank
    Manager, Market Intelligence And Research
    Adelaide Bank Jun 2007 - Sep 2008
    Adelaide, Australia
  • Adelaide Bank
    Manager Customer And Partner Research
    Adelaide Bank Feb 2005 - Jun 2007
    Adelaide, Australia
    * Provide customer profiling, segmentation and behaviour analysis.* Market intelligence.* Manage customer research and surveys.* Coordinate the Adelaide Bank Analyst Network
  • Adelaide Bank
    Senior Data Analyst
    Adelaide Bank Jul 2004 - Jan 2005
    Adelaide, Australia
    * Customer analysis and profiling. Predictive modelling.* Customer mapping and survey analysis.* Market intelligence.
  • Adelaide Bank
    Research And Data Analyst
    Adelaide Bank Jan 2004 - Jun 2004
    Adelaide, Australia
    * Provide customer profiling, segmentation and behaviour analysis.* Market intelligence.* Manage customer research and surveys.
  • Standard Chartered Bank
    Business Analyst - Group Office
    Standard Chartered Bank Jul 2001 - Nov 2002
    Singapore
  • Citibank, N.A.
    Internet Project Manager
    Citibank, N.A. Jul 2000 - Jun 2001
    Singapore
  • Citibank, N.A.
    Customer Retention Manager
    Citibank, N.A. Oct 1998 - Jul 2000
    Greater Jakarta Area, Indonesia
  • Citibank, N.A.
    Marketing Database Manager
    Citibank, N.A. May 1996 - Oct 1998
    Greater Jakarta Area, Indonesia

Arry Tanusondjaja Skills

Market Research Segmentation Analytics Data Analysis Customer Insight Marketing Research Quantitative Research Consumer Behaviour Marketing Strategy Marketing Research Data Mining Strategic Planning Statistics Analysis Marketing Management Spss Management Strategy Banking Survey Design Qualitative Research Customer Analysis Quantitative Analytics Research Design Business Insights Quantitative Analysis Business Strategy Market Analysis Market Intelligence Focus Groups Survey Research Competitive Analysis Predictive Modeling Competitive Intelligence Report Writing Statistical Modeling Economics Brand Equity Consumer Insights Consumer Behavior Business Intelligence Database Marketing Questionnaire Design Advertising Research Online Research Marketing Intelligence Team Leadership Sas R

Arry Tanusondjaja Education Details

Frequently Asked Questions about Arry Tanusondjaja

What company does Arry Tanusondjaja work for?

Arry Tanusondjaja works for Ehrenberg-Bass Institute

What is Arry Tanusondjaja's role at the current company?

Arry Tanusondjaja's current role is Senior Marketing Scientist.

What is Arry Tanusondjaja's email address?

Arry Tanusondjaja's email address is fu****@****tra.com

What schools did Arry Tanusondjaja attend?

Arry Tanusondjaja attended University Of South Australia, University Of South Australia, University Of Adelaide, University Of South Australia, St. Aloysius High School.

What are some of Arry Tanusondjaja's interests?

Arry Tanusondjaja has interest in Education.

What skills is Arry Tanusondjaja known for?

Arry Tanusondjaja has skills like Market Research, Segmentation, Analytics, Data Analysis, Customer Insight, Marketing Research, Quantitative Research, Consumer Behaviour, Marketing Strategy, Marketing, Research, Data Mining.

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