• Looking after the entire Food category as well as the Personal Care category• Responsible for the profitability of the above-mentioned sections• Managing distribution and alignment for 30 brands under Food and Personal Carecategories• Sourcing of best quality products for our customers• Negotiating with suppliers for the best rates• Ensuring that the top-line and bottom-line targets are achieved• Responsible for keeping the growth of the categories aligned with the… Show more • Looking after the entire Food category as well as the Personal Care category• Responsible for the profitability of the above-mentioned sections• Managing distribution and alignment for 30 brands under Food and Personal Carecategories• Sourcing of best quality products for our customers• Negotiating with suppliers for the best rates• Ensuring that the top-line and bottom-line targets are achieved• Responsible for keeping the growth of the categories aligned with the business plan • Development of new channels and partnerships to bring in new revenue streams intothe business• Planning of campaigns in order to maximize the revenue to its full potential • Oversee end-to-end business development and growth opportunities Show less

• Managed up to 28 key accounts of FMCG brands and vendors• Collaborating & coordinating with internal and external relevant stakeholders• Developing new strategies and innovative solutions for category growth• Developing business plans and delivering presentations of brand performance• Initiating brand campaigns along with analyzing them to optimize future campaigns• Identifying product gaps in the category by analyzing data to identify problems• Analyzing search… Show more • Managed up to 28 key accounts of FMCG brands and vendors• Collaborating & coordinating with internal and external relevant stakeholders• Developing new strategies and innovative solutions for category growth• Developing business plans and delivering presentations of brand performance• Initiating brand campaigns along with analyzing them to optimize future campaigns• Identifying product gaps in the category by analyzing data to identify problems• Analyzing search optimization, campaign onsite and GMV performance of brands• Sourcing new products and new sellers. Tracking brand traffic• Procuring KPIs such as the category and brand bounce rate, dwell time or conversion• Collaborating with brands to improve performance and solving inter-department issues.• Executing optimal category strategy, promotions, range, availability, and cost prices to expand both sales and margin• Responsible for guided customer sales, collection and customer engagement tools performance.• Analyzing campaign postmortems to guide future campaign optimization Show less

• Successfully developed smooth acquisition and onboarding process flow• Train, motivate and lead on-boarding and assortment building teams to achieve set objectives and targets• On-boarding +4k sellers successfully in 2017• Generated +400k assortment in 12 months through automation and assortment building team• Support salesforce team to integrate internal systems with salesforce

• Responsible for managing the SKU Generation• Establish, monitor and optimize weekly/monthly KPI’s for the SKU Generation Team• Ensure SKU creation is done in an efficient and effective manner• Oversee the tasks performed by the SKU Generation Team• Communicate with the international team and implement operating policies and procedures accurately in Pakistan• Liaise with the Head of Vendor Management and PSC Sourcing to resolve issues and ensure inter-departmental… Show more • Responsible for managing the SKU Generation• Establish, monitor and optimize weekly/monthly KPI’s for the SKU Generation Team• Ensure SKU creation is done in an efficient and effective manner• Oversee the tasks performed by the SKU Generation Team• Communicate with the international team and implement operating policies and procedures accurately in Pakistan• Liaise with the Head of Vendor Management and PSC Sourcing to resolve issues and ensure inter-departmental coordination• Highlight and escalate issues in the established procedures to the central team and ensure requisite changes are applied• Prepare and update SKU Generation guidelines for all GM and Fashion categories• Prepare Advanced Excel templates and Macros for data structuring and data extraction• Resolve queries from the Vendor Managers and propose alternatives for problem resolution.• Implement sales via uploads and update all the changes which are required.• Communicate with the Vendors regarding the pick-ups and drop offs.• Create Purchase Order (PO) for the created SKU’s. Show less