Arsalan Mustafa Email & Phone Number

Karāchi, Sindh, Pakistan

Leading the content production for a diverse range of clientele including B2B, B2C, Authors, and others.Overseeing the overall operations related to content production with the aim to optimize productivity and qualityManaging, mentoring, and guiding the team of creative writers, editors, and eBook writers to meet our clients' expectationsDeveloping policies, procedures, and protocols to streamline and optimize the overall workflowExploring new growth… Show more Leading the content production for a diverse range of clientele including B2B, B2C, Authors, and others.Overseeing the overall operations related to content production with the aim to optimize productivity and qualityManaging, mentoring, and guiding the team of creative writers, editors, and eBook writers to meet our clients' expectationsDeveloping policies, procedures, and protocols to streamline and optimize the overall workflowExploring new growth opportunities while working on identifying additional revenue streams to contribute to the growth of the business in line with the organizational vision Show less

Karāchi, Sindh, Pakistan

- Review and analyze clients’ business requirements, interpret information and identify or develop relevant solutions and recommendations.- Support pursuit leaders, pursuit teams, and engagement partners in the end-to-end process of proposal development while coordinating with relevant stakeholders. - Work together with FAAS service line leaders for pricing, RFP response, and proposal preparation.- Understand EY offerings and client requirements to contribute to the proposal… Show more - Review and analyze clients’ business requirements, interpret information and identify or develop relevant solutions and recommendations.- Support pursuit leaders, pursuit teams, and engagement partners in the end-to-end process of proposal development while coordinating with relevant stakeholders. - Work together with FAAS service line leaders for pricing, RFP response, and proposal preparation.- Understand EY offerings and client requirements to contribute to the proposal preparation process, support build materials, use cases and tailored proposals based on scope and requirements.- Streamline processes for RFP response to increase efficiencies in the overall pursuit process.- Collaborate with different functions, departments globally to produce unified services and solutions. Show less

Karāchi, Sindh, Pakistan

• Responsible for developing and/or overseeing all marketing communication strategies for Sybrid (Pvt.) Ltd and its sister organizations. • Developing goal-driven content marketing and communication strategies for internal as well as external clients.• Contributing in developing digital/offline marketing and advertising strategies, setting/adjusting brand personalities, and giving brands a voice.• Developing editorial calendars and ensuring timely publishing of articles, blogs… Show more • Responsible for developing and/or overseeing all marketing communication strategies for Sybrid (Pvt.) Ltd and its sister organizations. • Developing goal-driven content marketing and communication strategies for internal as well as external clients.• Contributing in developing digital/offline marketing and advertising strategies, setting/adjusting brand personalities, and giving brands a voice.• Developing editorial calendars and ensuring timely publishing of articles, blogs, press releases, corporate reports, social media communications, website content, and newsletters. • Managing a team of content editors, content writers, and copywriters.• Identifying new revenue streams from the function to support the overall growth objectives of the Business Unit. Show less

Karachi

• Responsible for maintaining and increasing the efficiency of the agency by implementing process optimization strategies. • Responsible for P&L of the Karachi region, ensuring that the operations remain profitable during COVID-19.• Prospecting and bringing in new clients utilizing various digital and offline channels.• Contributing to the overall development of business and identifying new growth opportunities.• Developing and maintaining trust relationships with a portfolio of… Show more • Responsible for maintaining and increasing the efficiency of the agency by implementing process optimization strategies. • Responsible for P&L of the Karachi region, ensuring that the operations remain profitable during COVID-19.• Prospecting and bringing in new clients utilizing various digital and offline channels.• Contributing to the overall development of business and identifying new growth opportunities.• Developing and maintaining trust relationships with a portfolio of major clients to retain them.• Upselling to existing clients by proposing various strategies. • Developing a vendor-network for supporting the overall business growth objectives. Show less

Karachi, Pakistan

• Developing trust relationships with a portfolio of major clients to retain them.• Acquiring a thorough understanding of the key accounts and their business objectives.• Expanding relationship with existing customers by continuously proposing solutions that meet their objectives.• Design, develop, and communicate innovative content strategies and create copy for a roster of diverse clients and industries.• Write and implement a variety of content, including long form articles… Show more • Developing trust relationships with a portfolio of major clients to retain them.• Acquiring a thorough understanding of the key accounts and their business objectives.• Expanding relationship with existing customers by continuously proposing solutions that meet their objectives.• Design, develop, and communicate innovative content strategies and create copy for a roster of diverse clients and industries.• Write and implement a variety of content, including long form articles, page copies, interface copies, metadata and more formats as the need emerges.• Working closely with graphic designers to ensure that the concept is well-presented• Supervise social media specialist to promote stories thoughtfully, encourage customer engagement, and broaden community. Show less

Karachi

- Developing creative ideas and concepts.- Creating slogans, catchphrases, messages and straplines for print adverts, leaflets and other promotional material.- Writing text for web advertising, as well as ad copies/script for radio and TV.- Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients.- Tailoring the content and style of individual writing tasks according to their purpose - whether they are… Show more - Developing creative ideas and concepts.- Creating slogans, catchphrases, messages and straplines for print adverts, leaflets and other promotional material.- Writing text for web advertising, as well as ad copies/script for radio and TV.- Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients.- Tailoring the content and style of individual writing tasks according to their purpose - whether they are intended to sell or inform- Responsible for producing the written copy and content for webpages- Working with creative teams to ensure that the visual elements of the webpage complement the words.- Working with client briefs to conceive, develop and produce effective advertising campaigns.- Familiarizing with clients' products and services, the target audience and their competitors' activities- Responsible for overseeing the production phase. Show less

Karachi

- Setting publication standards and establishing goals and expectations- Suggesting stories and generating headline ideas in accordance with targeted audience’s preferences- Oversee layout (artworks & designs) and check content for accuracy and errors- Proofread, edit and improve stories, blogs and articles- Comply with media law and ethical guidelines

Karachi

- Responsible for writing, editing and publishing content for company’s brands, affiliates and associated products. - Responsible for researching and producing engaging, compelling, reliable, user-friendly and creative content to convert prospect customers into customers. - Employing different content management systems and writing methodologies to produce creative content.- Adhering to latest content production principles and communication design trends to enhance users’ engagement… Show more - Responsible for writing, editing and publishing content for company’s brands, affiliates and associated products. - Responsible for researching and producing engaging, compelling, reliable, user-friendly and creative content to convert prospect customers into customers. - Employing different content management systems and writing methodologies to produce creative content.- Adhering to latest content production principles and communication design trends to enhance users’ engagement and interaction. - Establishing priorities and organizing resources to write content on technical and non-technical subjects. - Writing software reviews after rigorous testing it on the parameters of user friendliness, performance, security, features and overall utility. - Working on different assignments including but not limited to generating web content, writing news on latest trends and happenings in tech industry, issuing press releases, and producing ad copies. Show less

Karachi

- Book Abstract Writing- Content Editing- Content Proofing- Blogging- Web Content Writing- Analysis of books, texts and any literary documents- Summary Writing

Karachi

- Responsible for developing content in a finalized report- Writing, editing and proofing research reports, articles, book reviews, proposals, and business reports- Management of multiple assignments and tasks while meeting tough deadline

Karachi

- Providing quality in production and valuable services to inter organizational channels. - Providing back-end support to different direct domains to maximize output- Responsible for verifiying specifications of products including graphic/web design products and content products- Reviewing projects against customer’s specification and providing feedback to respective production teams- Gathering necessary details from the customers to ensure hassle free project execution

Karachi

- Team management, target setting and deadline management- Coaching and mentoring team to produce quality content- Conducting online research to come up with original write-ups on multiple subjects- Conducting performance/target meetings with team on monthly basis- Encouraging and acting upon critical feedback in the most appropriate manner- Developing the technical skills of writing and methods for creative and imaginative thoughts

Karachi

- Responsible for developing content in a finalized report- Writing, editing and proofing research reports, articles, book reviews, proposals, and business reports- Management of multiple assignments and tasks while meeting tough deadline

Hyderabad

- Web content writing- Copy writing- Blogging- Conducting site audits and analysis to generate recommendations and identify opportunities.- Regularly monitoring performance of online campaigns and identifying significant changes.- Building and maintaining liaison with customers- Market research- Search engine optimization- Content editing and proofing

Lahore

- News reporting- News writing - Operating tickers- Translation

Hyderabad

- Press release, article and report writing- Develop and implement brand awareness campaigns and communication strategies- Creating and maintaining liaison with donors, journalists, social workers and other stakeholders- Organizing and managing events- Designing promotion materials- Writing grant proposals

Hyderabad

- Collecting news items- News writing - Sub-editing- Proofing, editing, rewriting, and expanding news stories- News translation