Arsalan Raza Email & Phone Number

• Conducted gap analysis through quantitative and qualitative research to identify customer insights enabling the bank to revamp existing deposit product offerings accordingly.
• Planned and carried-out CA sales campaign to meet business targets.
• Enhanced customer experience by digitizing the existing process of availing product offerings of HBL iD- a youth-based account aimed for financial inclusion.
• Worked closely with the marketing department for all the ATL and BTL advertising for HBL-Lifestyle Products.
• Collaborated with the IT teams to ensure successful implementation of product systems and process changes/enhancements through user acceptance and quality assurance testing.

• Business ownership of meeting deposits product (CASA Deposits) revenue targets by ensuring delivery of sales numbers and portfolio growth.
• Managing all current campaigns- ATL and BTL to build brand equity and drive sales.
• Leading and developing customer promotions to enhance visibility and top of mind awareness (Home Remittances Ramadan campaign)
• Develop strategic sales campaign to meet business targets. (International Sales Hungama and Lockers Campaign)
• Leveraging consumer insights to develop big ideas, key formats and communication thrusts for the coming years. (New products in pipeline)
• Move customer on boarding from traditional sales channels towards solicitation through low cost digital channels. (Online, Alliances etc.)

• Assists Account Director on managing client relationship (Reckitt & Benckiser – Dettol & Ulker – Peki)

• Preparation of Credit Application (CA)
• Maintenance of credit file with up to date stock and insurance report
• Cross sales of different assets and liabilities products
• Satisfactory performance for achieving Service Quality results

• Researched and developed three Thought Leaderships on:o Evolution of corporate reportingo Sustainability Reporting Tipso Integrated Reporting – Holistic Value Creation

Master Of Business Administration - Mba, Marketing

Bachelor Of Business And Commerce, Marketing, International Business

Activities and Societies: •Joined as a Sub Committee member for Monash Cultural Night 2012 •Elected as Vice President for Monash.

A Level, Business

O Level, Business