•Conducted gap analysis through quantitative and qualitative research to identify customer insights enabling the bank to revamp existing deposit product offerings accordingly.•Planned and carried-out CA sales campaign to meet business targets.•Enhanced customer experience by digitizing the existing process of availing product offerings of HBL iD- a youth-based account aimed for financial inclusion.•Worked closely with the marketing department for all the ATL and BTL advertising for HBL-Lifestyle Products.•Collaborated with the IT teams to ensure successful implementation of product systems and process changes/enhancements through user acceptance and quality assurance testing.

• Business ownership of meeting deposits product (CASA Deposits) revenue targets by ensuring delivery of sales numbers and portfolio growth.• Managing all current campaigns- ATL and BTL to build brand equity and drive sales.• Leading and developing customer promotions to enhance visibility and top of mind awareness (Home Remittances Ramadan campaign)• Develop strategic sales campaign to meet business targets. (International Sales Hungama and Lockers Campaign)• Leveraging consumer insights to develop big ideas, key formats and communication thrusts for the coming years. (New products in pipeline)• Move customer on boarding from traditional sales channels towards solicitation through low cost digital channels. (Online, Alliances etc.)• Digitize customer onboarding and product acquisitions, by incentivizing New To Bank (NTBs) and tapping Existing to Bank (ETB) customers. • Value creation for the existing products through working on computation of competitive scenario with a view to develop comparative position with other peer banks. • Enhance sales channels productivity & efficiency by providing strategic and operational support.• Conduct regular portfolio performance analysis across customer base to optimize Non-Funded Income.• Providing back-end support to the branches by resolving deposits queries and complaints.• Conducting training sessions for front-end staff related to various products to enhance their product knowledge.• Compliance to all internal and external policies, regulations and requirements.

• Assists Account Director on managing client relationship (Reckitt & Benckiser – Dettol & Ulker – Peki)

• Preparation of Credit Application (CA) • Maintenance of credit file with up to date stock and insurance report• Cross sales of different assets and liabilities products• Satisfactory performance for achieving Service Quality results

• Researched and developed three Thought Leaderships on:o Evolution of corporate reportingo Sustainability Reporting Tipso Integrated Reporting – Holistic Value Creation