Arsalan Saif Uddin Rathore Email & Phone Number

Remote

● Proofreading and editing content daily.● Working with the senior management for marketing campaigns and calendar planning.● Collaborating with the content team to develop digital content that supports marketing goals, engages the audience, and attracts potential customers.● Utilizing tools like Google Analytics and Ahrefs to track website performance, user behavior, and conversion rates and using data-driven insights to make informed marketing decisions.● Conducting keyword research and implementing on-page SEO techniques to improve content visibility and search engine rankings.● Planning and organizing content publication schedules to maintain a consistent flow of content and maximize audience engagement.● Utilizing various distribution channels, such as content syndication, guest posting, and influencer outreach, to expand content reach and attract new audiences.● Researching and analyzing competitor digital marketing strategies to identify opportunities and stay ahead.

● Built, executed, and curated digital marketing strategies for all mediums and networks.● Planned ROI-generating models and strategies in collaboration with the Product development andCustomer Support team.● Coordinated with the business heads, operations, and product development team for productupdates, modifications, and fixes.● Coordinated with the operations head for implementing/ improving workflows and setting upKPIs aligned with the objectives of the business.● Teamed up with the Operations and Analytics department for data segmentation andcampaign optimization.

Karāchi, Sindh, Pakistan

● Producing content for affiliate marketing blogs, YouTube videos and PR. ● Creating, measuring and reporting performance of all digital marketing campaigns, and assessing them against planned OKRs or goals (ROI and KPIs).● Built, implemented and updated effective SEO strategies.● Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.● Optimized content and web pages to improve SEO and usability.● Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.● Conducted weekly content audits to identify gaps and redundancies of content. ● Utilized analytics and site metrics to determine areasof improvement.● Maintained content marketing calendar to schedule creation and delivery deadlines.● Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.● Tracked, reported and analyzed website analytics daily to drive strategy and improve user experience.● Performed CRO activities to attain maximum ROI.

● Writing, proof-reading and publishing content for the company's affiliate marketing projects. ●Implementing SEO techniques and tools to attain the Ranking objectives and accomplish quarterly ROI targets.● Conducted weekly content audits to identify gaps and redundancies of content. ● Utilized analytics and site metrics to determine areasof improvement.● Maintained content marketing calendar to schedule creation and delivery deadlines.

Karachi, Pakistan

● Performed keyword research and competitor analysis.● Published content and tutorial videos.● Proofread and edited variety of content types for inbound products and blogs.

Karachi, Sindh, Pakistan.

● Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.● Published blogs for clients and company's projects.

Karachi, Pakistan

Financial Planning, Task Assigning, Resource planning

Ptcl Rsd Maaterial And Logistics, Malir Halt, Karachi.

Doing internship at PTCL M&L (south). Learning about Warehousing, Inventory handling, SAP operating, Material Management, Logistics handling and operating, Custom clearance. Simply learning all about Supply Chain Management.

Bachelor'S Degree, Business Administration

Activities and Societies: IU Football Team, IUMUNBachelor in Business Administration

High School, Pre-Engineering

Activities and Societies: Football, Discipline Comittee

Matriculation, Computer Science

Activities and Societies: Debates, Football, Cricket,