Arsema N. Email & Phone Number

New York City Metropolitan Area

Chosen to participate in a nine-month highly selective (300+ applicants) marketing and advertising fellowship program where participants rotate between positions within Verizon and partner organizations.

New York City Metropolitan Area

o Created the first framework for analyzing brand safety partner performance which continues to be utilized monthlyo Performed brand safety analysis using Integrated Ad Science (IAS) to audit 15 partners against three key measures: brand suitability, custom keywords and URLo Developed five recommendations to optimize how Walmart content is delivered to its.

Chicago, Illinois, United States

o Identified content gaps and collaborated with the Creative Services (CS) team to redesign the company website, Flying Together, to improve user functionality and accessibility company-wideo Co-led discovery work with employee influencers and the Creative Services team to gain insight on website capabilities and designed mocks using Sitecore softwareo.

Chicago, Illinois, United States

o Created the company’s first zero- and first-party data acquisition playbook to define 0/1P data, how to acquire it and why it is important to the businesso Spearheaded discovery work with 30+ key regional collaborators to collect and enrich learnings in data acquisition playbooko Identified five key requirements for consumer data collection and.

o Monitored and distributed daily media updates for three internal Corporate and Consumer teams and client accounts including Uber, CKE Restaurants Inc., and WWo Utilized media databases such as Muck Rack, Cision, and TVEyes to compile media outreach lists on Microsoft Excel and Google SheetsBrands: Uber, CKE Restaurants Inc., WW

o Conducted administrative tasks such as processing 25-30+ phone calls per shift and answering email inquiries regarding billing procedures, registration requests, and general questionso Communicated with colleagues and supervisors to ensure quality customer care and satisfaction when o Used G-Suite and Freedcamp to keep records of customer interactions.

o Communicated with hundreds of diverse students and parents to engage them in activities transitioning to collegeo Collaborated with fellow staff members to foster a sense of belonging among staff and incoming studentso Organized and facilitate virtual multi-cultural community events for hundreds of students, families, and staff memberso Advocated for.

o Mentored and guided a team of five new advisors while transitioning to a virtual Orientation settingo Won Staff Appreciation Week by working with my team to complete various activities during a week-long competitiono Collaborated with the rest of the Team Leads to facilitate activities in the Higher Education class for new Orientation staff members

o Created monthly e-newsletters using MailChimp consisting of upcoming workshops and community events to send out to at-risk youth and families in the Florida areao Planned content materials to highlight the non-profits past and upcoming events in order to revamp its follower base on Facebook and Instagram

o Researched the brand’s consumer audience and identified target audience as young women in the 18-35 age rangeo Conducted outreach towards TikTok influencers with 5k-50k followers in the target audience which resulted in increased traffic to the brand website and contributed to end goal of 500 sales by the end of summero Worked in Business Operations by.

o Completed weekly modules on LinkedIn Learning and test hard skills such as Instagram Analytics and Facebook Adso Learned how to manage daily tasks related to social media management and digital marketing across various platformso Received trainings on uplifting an online business presence by going deep on FB, IG and avenues like Google, websites, and.

o Wrote personal anecdotes about the college experience in order to advise prospective students on the college selection and application process

o Mentored incoming transfer and off-campus students to assist in their transition to the universityo Created content using multiple social media platforms like Instagram Stories and TikTok and graphic design technology such as Canva to promote eventso Strategized with various campus departments in order to advocate for off-campus and transfer studentso.

Calverton, MD

o Cared for the elderly’s nutrition and health by serving fresh foodo Ensured quality service to the residents and guests by consistently checking on their well-beingo Worked closely with my supervisors and manager to improve our customer service and efficiency.

Bachelor'S Degree, Hearing And Speech Sciences, 3.7 Gpa

Activities and Societies: University Honors College, Maryland Medallion Society, New Student Orientation, STAMP Student Advisory Board.

High School Diploma

Activities and Societies: Television Production Crew, Achieving Collegiate Excellence and Success (ACES), National Honor Society