Arshad Bashir Email & Phone Number

Islamabad, Pk

Islamabad

Islamabad

Islamabad

1st position holder of 2016-17 nationally.Double the volume of key accounts (USC/CSD) in last three years.Increase business share percentage from 8% to 19% in sizable business of above 50 billion per anum.Increase category share percentage from 22% to 53% in three years.Increase premium category share percentage from 47% to 88%.Team retainsion 80% and promotion of all sales managers (12) in last three years.

Islamabad

67% volume growth in 3rd quarter of 2015-16. Implementaion of secondary sales automation in USC.Introdcued and implemeted monthly JBP sessions with USC.Expand brand coverage from 2200 to 4250 oulets against 4400 universe.Team building and team bonding activties round the year.

Karachi

Annual sales planning by channel.Monthly performance analysis by channel.Trade activities/Distribution drives planning and execution.Set Targets and support sales channels to achieve their monthly targets.Managing reports for sales targets and forecasts.Forecast and manage monthly sales operation planning by channel.Ensure business Profitability through cost benefit analysis on monthly basis.

Islamabad

Provide strategic inputs to sales & marketing in all planning process.Recommendation of right POP strategies / drivers channel wise.Give recommendation to marketing & sales on competitive response & their activities.Propose/Manage trade promotion plan brand wise / channel wise.Assess customer strategies & performance & competitor’s trend & behavior to identify opportunities.Highlights gaps against customer / channel targets.Optimizing product availability & visibility.Builds & maintains productive customer relationships.People development. Attracts & selects the right third party.

Islamabad

I am responsible for identifying and capturing incremental volume & high visibility by marketing at the point of purchase.Preparation of Trade / Channel Development Plans of Rawalpindi / Islamabad Regions, USC/CSD,IMT and LMT channels. Preparation of North Trade Marketing Budgets in line with Trade Development Plans, Brand Priorities.Key contact for the Marketing team with regards to all promotional and customer activities. Preparation and roll-out of all New Products Launch Plans in North.Understanding, compiling and presenting the Numeric / Weighted Distribution and Market Volume / Value Share.Carrying out trade research on brands and Sku’s.Responsible to manage Trade Club activity mechanics and its execution.

Responsible to achieve primary/secondary targets weekly, monthly and quarterly in the assigned area. Averagly responsible for 500 tons (70 million) business in the assigned area.Responsible to manage TSO’s, merchandisers, distributors and sharing DSR’s and salesmen’s of the distributors.Make weekly, monthly and quarterly secondary targets of every TSO, Distributor and DSR.Co-ordination with concern depots to make weekly forecast of stock and dispatch plan to distributors in the assigned area.Daily monitor secondary target achievement, productivity, drop size, sku’s achieved and credit aging of every TSO, Distributor and DSR.Monitor incentive base, point’s competition between TSO’s, Distributors and DSR’s on daily basis.

Islamabad

Responsible for planning ways and means to achieve maximum sales in the area.Insure Merchandising, Display and availability of the products in the market.Make brand off take activities, execute and new launches plans in the market place.Manage distribution expansion plans.Co-ordination with Logistics, brand team and IT department.Insure college Implementation of company policies and strategies.Execution of distributor’s joint business plan.Responsible to establish systems/methods for improving the effectiveness of the total quality management system in the area and or intimated by the management.

Islamabad Region

Achievement of brand wise targets and DBR planning in the assigned territory.DSR training and development.Monitor display and merchandising activities in the territory.Relationship building with trade and consumer contacts.Manage wholesale dosti contracts and Supreme rural project.Monitor productivtity, drop size, sku per call through Ultra software.

Chakwal

Primary and secondary target achievement in the assigned territory.Insure Merchandising, Display and availability of the products in the market.To keep a strong vigilant of counterfeit and infringement.Implementation of activities by the company in the market place and competitors feed back.Make brand off take activities, execute and new launches plans in the market place.Manage distribution expansion plans.Co-ordination with Logistics, brand team and IT department.Insure college Implementation of company policies and strategies.

Islamabd

Achievement of primary secondary targets in the assigned territory.Daily follow-up about trade visit cards.Display and merchandising in the market.Special focus on category wise business handling, likewise pest control, household, floor care and shoe care.Daily productivity, drop size, and asking rate monitoring.

Master Of Business Administration - Mba, Business Administration And Management, General

Activities and Societies: Socializing and networking

Graduation, Business

Activities and Societies: Debator,Cricket Player,Runner

F.Sc, Pree-Engineering

Activities and Societies: Runner,Debator.

Metric, Science

Activities and Societies: Best Debator. Hockey Player. Pass District Scholarship exam. Scouting Member.