Icon, founded after 27 years of experience in Sales and Business Management, operates indiversified sectors including power protection (UPS, power distribution units, rectifiers, SPDs),solar solutions (inverters, panels, batteries), and Gen-set control/monitoring solutions. Thecompany represents industry leaders like APC by Schneider Electric for UPSs, and DSE UK & ISKRAfor genset control, solar, and power protection equipment.

Taking care of entire business operations of Pyramid Automation. Took initiative to increasePyramid Sales from Business to Corporate client /Industries. Also added number of Power relatedSolutions & Services in Pyramid offering. Promote values added Turnkey Projects Sales ratherproduct sale

In 2013, I was assigned challenging role to lead Power Solutions Sales team as Vice PresidentPower Solutions Division at Innovative Pvt Ltd. Here, I oversaw the development andimplementation of innovative power solutions, Data Center designing and implementation,enhancing the company’s portfolio and market competitiveness.

Expanding my expertise beyond Pakistan, I was instrumental in the formation and management ofthe UAE entity of the Innovative Group, demonstrating my ability to operate and succeed ininternational markets.During this tenure at Icon Technology Solutions FZE in Dubai, I served as “Manager”, where Ileveraged my extensive experience to enhance the company’s technological offerings andoperational efficiency.

Returning to Innovative Pvt Ltd, I took on the role of Chief Financial Officer and Vice President ofAccounts & Finance at i2c Pakistan Pvt Ltd. My leadership and financial acumen were pivotal insteering the company towards achieving its financial goals and expanding its market presence.

My entrepreneurial spirit led me to establish and manage Innovative Travel and the WainFoundation (A Social Welfare program), further diversifying the Innovative Group's businessventures and contributing to social causes.

In 2004, I have been given additional charge of new business entity Prepaid Application ServicesPort (PASPort) as the Country Manager, where I spearheaded country-wide operations, drivingbusiness development and ensuring seamless execution of strategic initiatives.

Started my professional journey at Innovative Pvt Ltd, where I held the position of Manager ofAccounts and Finance. In this role, I successfully managed financial operations and contributed tothe company’s growth and stability.