Responsible for buying, product development, design and purchasing for 16 stores for all Electronic Express products. Planned and implemented marketing strategies and budgets, set quality standards.● Contract negotiations and new third party online business channels development including Amazon, eBay, Best Buy and Newegg.● Strategic social, digital and mobile marketing campaigns with targeted lead generation, conversion and retention. Optimized channel spends using SEO and SEM methods.● Upgraded quality standards and profit margins through a product development strategy which increased quality, reduced cost to customer, and significantly increased profit margins by hundreds of thousands of dollars over a seven-year period.● Enhanced pricing models to minimize waste, churn and losses in all product lines. Dropped companywide unit shipping expense by over 37%.● Improved packaging, shipping and delivery model architecture to minimize cost and enable profitability

Responsible for company’s growth of Ecommerce across all channels. Enabled sustainable growth through institutionalizing end to end order-to-remittance processes across all digital channels. ● Led website revamp launch and continuing operation.● Managed channel promotion in coordination with sales, marketing and distribution teams● Enabled consistent year over year sales between 10% to 20% growth through strategic lead management, conversion and retention.● Developed comprehensive channel specific descriptive analytics.● Enabled net revenue growth of over $25MM companywide in 2 years through renovating and digitizing traditional sales processes.● Reduced cost of goods sold and operational costs by over 15% in 2 years.● Developed and enforced compliance with company policy and procedures

Developed and delivered sales training as Store Manager of 15-person team.● Exceptional multi-tasking● Effective Retail Store Manager● Complex project management● Led negotiations that resulted in enhanced pricing and increased sales● Excellent communication skills● Established track record of exceptional sales results