Arshad Merchant Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Lead the development and execution of data-driven digital marketing strategies for high-profile clients, achieving a consistent track record of surpassing campaign KPIs and driving double-digit growth in brand visibility and engagement.Manage and mentor a diverse team of digital strategists, creatives, and analysts, fostering a culture of performance excellence and innovation, which resulted in improvement in project delivery efficiency and increased employee retention.Utilize advanced analytics and insights to optimize campaigns, delivering a boost in ROI and significantly enhancing client satisfaction scores through continuous performance improvements.Act as a strategic advisor and primary point of contact for key accounts, nurturing strong client partnerships and consistently delivering high-impact recommendations that aligned with both short- and long-term business objectives.Drive agency growth by spearheading new business development initiatives, contributing to revenue increase by successfully securing high-value accounts and establishing new client relationships through strategic pitches and proposals.

Mumbai, Maharashtra, India

Led cross-functional teams within the agency to drive the marketing objectives of high-profile clients, including Vodafone and Reliance General Insurance, ensuring seamless collaboration across departments.Managed end-to-end website content and communication strategies, overseeing national marketing campaigns, digital initiatives, and daily online interactions.Acted as a key liaison for clients, thoroughly understanding their business objectives and translating their briefs into actionable plans for the planning and creative teams to deliver impactful communication solutions.Coordinated with multiple vendors to develop audio and video content, while strategizing promotional activities for maximum reach and effectiveness.Compiled detailed monthly performance reports, overseeing the billing process for tasks and individual campaigns, ensuring accuracy and transparency.

Mumbai, Maharashtra, India

Managed Tata Steel's official website along with its youth outreach and recruitment website, including overseeing their social media channels.Developed and implemented search engine optimized (SEO) content strategies, including creating, editing, and proofreading website content, while executing effective social media communication plans.Led client engagement efforts, managing briefs, presenting strategies, tracking project statuses, and ensuring deliverables met predetermined deadlines.Handled all backend documentation, including meeting reports, client briefs, and performance measurement reports to maintain transparency and facilitate project progress.

Navi Mumbai, Maharashtra, India

Managed the Tata Group’s primary websites, including tata.com, tataworld.com, northamerica.tata.com, uk.tata.com, tataafrica.com, as well as the Tata Trusts’ website, srtt.org.Drafted, edited, and published press releases related to the Tata Group across their websites and internal publications to ensure timely and accurate communication.Developed and executed the social media strategy for Tata Chemicals, driving engagement and enhancing the brand's digital presence.

Mumbai, Maharashtra, India

Edited and proofread content for social media platforms, ads, websites, and apps for various clients, ensuring high-quality deliverables.Developed social media communication strategies based on client briefs to help achieve their digital marketing objectives.Led feedback sessions with the copy team to enhance content quality and alignment with client expectations.Managed content creation and strategy for the social media accounts of Disney Star’s FX, Fox Crime, and Channel V, driving engagement and brand growth across these platforms.

Mumbai, Maharashtra, India

Wrote, edited, and published entertainment feature articles for Zee TV’s digital platforms, including zeetv.com, mypopkorn.com, and zingtv.in.Conducted celebrity interviews aligned with the marketing team’s digital strategies to drive website traffic and enhance audience engagement.Managed and moderated Zee TV’s social media handles and official online fan forums, fostering community engagement and brand loyalty.

Education record

Education record

Education record