Websites Managed: Ontime | DKNY | Cole Haan | Banana Republic | Makani Foods

I was responsible for leveraging each traffic driving channel to enhance sales & improve conversion for Consumer Electronics, TVs, Gaming, New Businesses.My decisions are driven from data-led insights. Responsible for trading the site on day to day basis along with digital marketing and onsite SEO.Due to the critical nature of the role, a lot of effort goes into discussions & negotiations with the commercial (Buying team) & fulfillment team to constantly maintain our market leadership in the kingdom.The position demands direct involvement in UAT and development as we have recently moved to SAP Hybris and a constant feedback loop with the tech team has proved to be vital.

Working closely with the Category managers to execute sales and promotional plans.Accountable for the effective management of the Product Life Cycle.Was instrumental in launching Two websites: Mothercare Kuwait & Mothercare KSA

Helped develop and document procedures to manage web content.Ensured all products are beautifully and strategically merchandised across the site, create engaging category pages, merchandise listing pages & other landing pages.Daily monitoring of incoming product to ensure 95% visibility & stock availability at all times.Regular auditing of available products online to ensure it is appropriately represented with the customer in mind.Sourced images, creatives and commissioning in-house photographers to produce high-quality product images.Maintaining the product through its complete lifecycle.AchievementsDevelopment of Standard Operating Procedure (SOP) for product enrichment on the website – This SOP ruled out price discrepancy/ wrong product extension issues, which was one of the major concerns the business faced at the time.Successful Implementation of rule-based product relations like cross-selling & upsells.Played a key role in the improvement of organic search results by improving the product content and metadata.

ResponsibilitiesLead acquisition & new corporate tie-ups.Managing and organizing brand awareness campaigns.Creating new campaigns for employee engagement activities.Extracting business out of the leads generated through different events organized in different companies.Manage and motivate a team of Front Line executives to help them achieve their sales targets.Presentation of the products and services offered by ICICI at the client office to bring them on board and get permission to organize events in their premises.Manage and create a recurring business.Achievements16 Key Accounts (likes of Phillips, Sony, Infosys, etc)WRP of 1.2 against an expected 0.8.8 accounts with 130% business output against an expected 105%

ResponsibilitiesPlanning and execution of the marketing strategies to promote services to customers Manage and design new marketing campaigns for both direct and online business. Oversee the development and management of Website Content Look for new opportunities, services and platforms to enhance marketing channels and drive sales.Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizationsMonitoring and reporting to senior management the effectiveness of strategies and campaigns.AchievementsCreated a mapping and reporting system based on GPS location.Acquired several major accounts that still act as a cash cow for the company.Was instrumental in creating and launching the company’s website Dentalmart.com