Arshak Avoyan Email & Phone Number

Currently working with Business Intelligence and Data Infrastructure teams to democratize data at Picsart. Providing insights from for more than 150 Million monthly active users. Passionate about product, data and experimentation.My journey at Picsart started in Product Management, where I was leading our Growth team. Our goal was to improve app retention and at first, when the team was small, we were concentrated on lowest hanging fruits - fixing UX/UI issues, providing some simple onboarding, improving the current registration flow. As our team scaled, I undertook more challenging project, including end-to-end onboarding and the transformation to required registration. Both were super important yet very sensitive projects, as Picsart already had tens of millions of monthly users and I had to be super careful with their experience. After launching close to 100 experiments, we were able to increase the number of our registered users by almost 400% and increase our retention by 15%. After a few years as a PM, Picsart had started to grow so fast, that we felt the need of having a dedicated Business Intelligence team to that would help the company make the right decisions. At that time, I was managing 50+ people in 3 teams(Growth, Share and Lifecycle), but my interest in data was so strong, that I completely dedicated myself to our new data department, and started to scale the team and operations. Currently, there are close to 40 people in our BI unit(up from 3 when I started), who are embedded in our cross-functional product units. We provide insights, define KPIs, do deep-dives, analyze AB test results, prepare dashboards and work with Product team to shape roadmap.I also work with Data Infrastructure team, where we are responsible for data storage and access, feature flagging, internal AB testing tool, internal analytics tools and much more. This teams serves as the pillar for all data operations at Picsart and our goal is to make data accessible to all stakeholders. During past year, we have successfully completed major projects, including- Full transition from on-premise infrastructure to complete cloud based solution using Databricks+AWS.- Implemented new generation of house-made AB testing tool that can run 1000+ tests simultaneously while updating results near real time - Scaled the infrastructure to support Picsart's growth, now handling terabytes of data per day and hundreds of users. -Implemented self-service data platforms via Looker and Tableau

Listed skills include Mobile Applications, Android, Php, Computer Science, and 12 others.