Arshdeep K. Email & Phone Number

Curation and assisting Campaign Manager.

Los Angeles, California, United States

Led strategic initiatives to enhance brand awareness and engagement, resulting in a 120% increase in brand visibility and a 40% boost in client satisfaction scores.Proactively collected and analyzed market feedback, identifying emerging trends and opportunities that drove the development of targeted clienteling strategies.Spearheaded the execution of high-impact campaigns, generating a 50% increase in user engagement and a 30% increase in conversion rates.Championed a culture of collaboration and continuous improvement, resulting in a 20% increase in team productivity and a 15% decrease in project turnaround time.

Gurugram, Haryana, India

Build a strategy for a storytelling platform for both long and short form content. Worked on building strong social media profiles, increased engagement and quality content for YouTube.1. Strategized and implemented them to make social media presence.2. Created content based on tentpole events and national trends/campaigns in the country with a gain on YouTube viewership by 5% by collaborating with multilingual teams i.e., English, Hindi, Punjabi, Marathi, and Bangla.3. Record-breaking increase in revenue in short form content in regional languages Hindi, Punjabi, English that lead to an increase of overall 20% revenue.4. Initiation and implementation of a framework to help them find new stories from PAN India, especially tier-2, tier-3 cities.5. Worked on building posting schedules, formats and implemented it to publish the best stories within a given timeline, market, and demand of the region.6. Worked on reviewing short form videos to match content risk-free and anti-sensitive.7. Helped new hires on the teams to understand storytelling format and quality production.8. Revamped Hindi, Punjabi Josh Talk’s Instagram pages that lead to a total of 3 Lakh followers in 3 months.

Delhi, India