Arsheen Chopra Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Client Facing aspects of the role include:- Managing multiple online campaigns in a variety of industries and countries on Dynata’s dashboard- Supporting the team in performance, campaign, and spends reporting by providing technical advice on problems like tagging, reporting issues, and campaign optimization- Setting up and monitoring 25+ digital.

Toronto, Ontario, Canada

- Reserve and traffic digital display, AAP (performance and brand), Paid Social (Instagram and Facebook), and sponsored campaigns including generating and testing ad tags for campaign launches using Google Ad Manager, Campaign Manager 360 and DV360- Manage and secure upfront campaign inventory for client campaigns- Campaign setup and execution and.

Toronto, Ontario, Canada

- Enhanced business growth by 3% by analyzing marketing trends, and creating and developing various sales strategies- Increased repeat business and referrals by approximately 10% by assessing and understanding customers’ needs and going above and beyond the call of duties

Toronto, Ontario, Canada

- Researched market trends and issues to identify successful tactics for client.- Analyzed 6 months of gathered IMC data for Q2 for client to come up with relevant dashboards by implementing use of performance and marketing benchmarks.- Reviewed processes for approving applications, generating notes to contribute toward new processes.- Studied clients'.

Philadelphia, Pennsylvania, United States

- Wrote and uploaded quality posts for client's various social media pages, improving overall traffic.- Proposed innovative storylines for digital content, and developed and managed unique campaigns to promote brand engagement using content calender- Connected with customers by responding to all comments and tagged photos with engaging questions and.

Toronto, Ontario, Canada

- Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for the Canadian market to maximize outreach.- Identified, implemented and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends and costs and introducing.

Mumbai, Maharashtra, India

- Managed social media presence by helping Apron Girl gain 2100 new Instagram followers, 4000 new subscribers on Youtube in 4 months- Analyzed key performance indicators using Hoot Suite Analytics, Youtube Analytics and TubeBuddy

Gurgaon, Haryana, India

• Supervised a team of up to 17 while managing Operations Department in the production house
• Increased by 2.7% production efficiency and workplace safety by implementing small projects in the company using Lean Techniques

Toronto, Ontario, Canada

- Managed and supported visual merchandising process including window and indoor displays to ensure right placement of the merchandise to maximize sales. - Part of staff training about new products and implementing effective sales techniques as a part of Talent Development Program

Toronto, Ontario, Canada

- Strategic buying fashion accessories weekly for their pop-up store, Uptown 2016- Working with Marketing team for strategic placement of the accessories- Ongoing Training to sales staff about the new line of products (weekly Product Knowledge sessions)

Toronto, Ontario, Canada

- Provided one-on-one support to other students- Developed and lead workshops- Referred students to services they need- Planned and host outreach activities on your campus

Gurgaon, India

- Developed and worked as a part of a product development project for Satya Paul which was later successfully launched- Worked on product development cycle including generation of ideas to operationalization and launch

Faridabad, Haryana, India

- Assisted to improve production efficiency using various Lean manufacturing tools for production lines of Target Canada and Tommy Hilfiger- Worked on production line to improve using time study and basic lean tools.

Amritsar, Punjab, India

- Experienced end to end process involving production of textiles from fiber to fabric in large worsted wool mill

Specialization, Marketing

Postgraduate Diploma, Strategic Relationship Marketing, 3.9/4

- Developing a comprehensive Customer Relationship Management (CRM) marketing plan - Applying strategic communication planning processes.

Fashion Management Diploma, Fashion Merchandising

Bachelor Of Fashion Technology, Fashion Merchandising

Activities and Societies: Social and Environment Club Spectrum (NIFT College Fest) Core Committee Member

Education record