• Strategizing on visual design solutions to improve and enhance discovery and engagement for shopping prescription eyewear online. Working closely with the UI/UX team and Online Business Growth teams.• Transforming the brand’s experience through the strategic consumer touchpoint of packaging. Delivering creative packaging solutions for the mainline Lenskart brand as well as for limited edition cases and accessories.• Partnered with creative agencies and managed consumer interventions to deliver 360-degree brand campaigns with varied business objectives including expanding a key category, building fashion equity for Lenskart and delivering exciting sales communication all targeted at impacting the brand’s digital and retail ecosystem.• Conceptualised and launched curated collections across digital and offline channels with the aim to switch the consideration of consumers to thinking of prescription eyewear as a fashion accessory.• Strategizing on creative solutions with effective communication for pilot experiments run by the Growth team with the aim to improve the customer experience in-store and online.• Delivering a consistent brand across international markets to have a single Lenskart online shopping experience; guiding UAE and Singapore teams to create a seamless Lenskart online customer experience.

• Working closely with the UI/UX team to enhance the customers journey through the Lenskart App.• Transforming the Lenskart packaging and offline store experience with the new brand design guidelines to create one brand experience across consumer interfaces.• Launched the “Be Smart” TV led campaign comprising 4 films complete with strategy and end to end management for 360-degree implementation across online and offline channels to help drive new customer acquisition and brand consideration. • Conceptualising and launching curated collections across online and offline channels which includes site communication, social media, performance marketing and visual merchandising including videos for India and global teams.• Collaborating with consumer insights team to unlock key insights and apply the learnings in relevant Brand campaigns.• Building and transforming the brand’s experience through strategic consumer interfaces like Brand Design, Advertising and Communication, Visual presentation and experience on digital storefronts (web/app) , and retail stores amongst others.• Delivering a consistent brand across international markets to have a single Lenskart online shopping experience; working closely with country heads to create a seamless Lenskart experience for their markets.

• Responsible for all marketing creative content across Women, Authentic Indie crafts and Premium Brands portfolios including brands such as Steve Madden, Armani Exchange, Hugo Boss, Brooks Brothers, Dune London, Superdry, Satya Paul and FCUK.• Cross-functional coordination between different stakeholders. i.e. Performance Marketing, Planning, Buying & Merchandising, Creative & Operations• Product and content strategy to provide an end-to-end experience to the digital consumer in order to increase engagement.• Working closely with a team of 9 designers and 3 copywriters for timely delivery of deliverables.• Conceptualizing marketing campaigns that ensure one-brand-one-voice across all customer-facing channels i.e. site, social media and email marketing.• Planning and briefing the monthly Womens fashion magazine available to all JIO subscribers.• Collaborating with the UI/UX design team to solve and improve the customer experience on the website homepage• Email marketing: art direction, linking, tracking and analysing the weekly newsletters for both Men and Women.• Guiding the social media team with trend-led communication for YouTube videos and other help content.

• Directing and managing all cataloguing- video, still photography & content development for the e-commerce business.• Briefing and with respective creative agencies to • Managing a studio team of 11 for image editing, video editing and copywriting.• UI/UX updates across all 4 brand websites.• Designing and planning the parent company’s corporate website.• CRM and email marketing content planning & design.• Planning and strategizing the creative content calendar in line with the overall marketing plan.• Proofreading digital SEO content for Anita Dongre Bridal.• Creating content for marketing promotions and activities.• Managing the brand imagery across all online marketplace partners such as Amazon, Jabong, Myntra and Flipkart.

• Strategizing and managing weekly creative content calendar.• Coordination and delivery of multi-channel content - by working with marketing, creative, social media, buying, content and technology teams, to ensure trouble-free customer experience whilst navigating the website.• Visual Merchandising and curating product list pages for social media and banner editorials on WAP and MWAP.• Email marketing: art direction, linking, tracking and analysing the weekly newsletters for both Men and Women.• Production coordination and creative content generation for KOOVS at the Bacardi NH7 Weekender 2014, Hardwell Concert 2015 as Style Partners & the launch of the GILES DEACON designer collaboration.

• Features to enhance online experience to increase cross selling of product.• Strategically merchandised pages across website to increase sales.• Publishing creatives on the website and completing the customer journey from the homepage to checkout.• Merchandising and displaying products at the bi-annual designer collaboration launch events, press launches and other brand presentations.

• Launched 20 stores in 2 years pan India.• Coordinated production of marketing material to all stores and and shop-in-shop counters pan India.• Standardized and implemented training programmes. • Packaging design for the Personal Care Accessory range.

• Designed the window display for all Esprit stores worldwide for the retail month of August 2011.• Conceptualized and designed window displays and in-store graphic material for all Esprit Bodywear stores worldwide April to June 2011.

• Sourcing props and furniture for store displays and décor.• Designed Point of Sale concepts for in-store promotions

- Designed concepts and dressed mock windows for approval for Menswear – Sale; Womenswear and Home – Christmas; as well as a special Matthew Williamson Home window display concept highlighting his eccentric style.- Photographed and laid out the merchandise to be featured in the ‘September Mega Day Sale’ brochure.