Digital Marketing Manager
Current-Developing strategic marketing campaigns to help achieve business results.-Ensuring that plans and messaging are aligned with business strategy, reinforce brand positioning, and are delivered effectively to targeted audiences.-Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.-Plan and manage the digital acquisition and retention budget and optimize its allocation across levers providing the highest ROI (lowest CAC, highest volumes, lowest incremental CPO).-Lead customer acquisition initiatives through performance channels (POM, SEO) by investing and optimizing the digital acquisition budget.-Design and implement engagement and re-activation strategies through performance channels (Paid OM, CRM), segmenting consumers based on their behavior and lifecycle.-Test, optimize (based on ROI, i.e., CPO returning customers), and analyze retention tools to grow CLV.-Analyze and monitor the user behavior to come up with better value propositions for customers driving up the overall LTV and retention rate.-Designing and delivering scalable marketing programs and campaigns that provide value-added content that is suited to clients’ and prospects’ needs as well as interests-Managing the design and production of promotional materials, such as websites and brochures.-Supporting integrated marketing and communications across a variety of channels and vehicles– internal, external, PR, digital, social, web, etc.-Acting as a brand champion externally and ensuring full compliance with the brand guidelines and messaging across all solutions.-Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).-Keep up to date with market developments and competitor strategies.
