Led communication initiatives that helped clients achieve their business goals.

Developed social media strategy documentsIncreased social media followers by 30%Developed internal communications documentsIncreased media coverage by 20%

Increased engagement by 50% in a seller communitySuccessfully hosted a press conference that resulted in over 100 media mentions and a 20% increase in media coverageSuccessfully organized and executed an internal event that resulted in a 20% increase in employee engagement

Led the development and execution of a 360‑degree marketing campaign to launch a companyIncreased customer trust by 30% by implementing a new media program that focused on transparency and responsivenessSuccessfully onboarded a new public relations team of 3 employeesIncreased media coverage by 20%

Restructured and revitalized the public relations teamDeveloped strategic communications plansIncreased share of voice by 17%, leading to a 10% increase in brand awareness.Increased viewership of company‑produced films by 10%

Built PR team from scratchPlanned 360° PR strategyBuilt a community for vendorsCollaborated with the brand team for Basalam's first rebrandingPositioned the new brand through different medias & eventsIncreased media coverage by 200%Acquired 200+ earned mediasEnhanced Share of Voice by 70%Improved Brand Sentiment by 40%

Increased attendance at the festival by 50% over previous yearIncreased the number of participating businesses by 70%, from 1450 to 2465 businessesPlanned and executed 7 events in 7 cities, each with an attendance of over 200 peopleManaged and led all aspects of a successful festival, including marketing, sponsorship, and operations