In a word, Ashita is "Determined." A heavily motivated individual whom Mr. Ricardo Semler inspires, I love solving challenging problems that have the potential to create a large-scale impact. For this very purpose, I chose to become an Entrepreneur.Entrepreneurship isn't a label; it's a lifestyle. In this lifestyle, Marketing and Business excellence are essential.I believe that Marketing excellence is a methodology for attaining organic growth by focusing on three key areas: end-user experience, marketing ecosystem, and marketing agility. Whereas BE (Business excellence) is the process of improving and enhancing an organization's management structures and procedures to increase its performance and provide value for its stakeholders.Under the process of developing an EdTech firm under the banner of KBC as "Economics." I have learned things about Business & Product Development and Organizational Growth - but most importantly, about people, within and outside the company. While not dabbling at a puzzle, I am found reading business biographies or exploring niche food joints. If there's an exciting opportunity in the startup ecosystem, I'd love to hear about it.