• Currently helping create a brand identity and revamping the interface for launch at Ringer Communications• Collaborated with the team to iterate on prototypes and deliver high-fidelity designs for development handoff• Advocating for and designing a welcoming intuitive interface to successfully communicate product vision and features to users

• Participated in numerous usability studies on the UserTesting platform, providing feedback on prototypes and features for various companies.• Developed strong skills in identifying usability issues and proposing actionable solutions through consistent engagement in testing activities.

∙ Finding opportunities and (re)designing websites and experiences for up and coming businesses and local organizations in my community∙ Researching the audience/industry to best present the brand and experience to customers ∙ Leveraging my skills in UX/UI while implementing best practices and design standards across my work

• Mastered product expertise across all beauty brands, including detailed knowledge of key sellers, seasonal trends, and the stories behind brands.• Excelled in driving Ulta Loyalty transactions, leveraging deep knowledge of loyalty programs (Target Circle and Ultamate Rewards) to enhance customer engagement and sales.• Championed in-store marketing initiatives, including product training, sampling events, and active selling, to inspire guest exploration and confidence in beauty selections.• Collaborated with team members to share insights and trends, enhancing the team's overall expertise and ability to deliver exceptional guest experiences.

• Executed floorpads and merchandised product to help launch brands, notably Levi's, Stanley, Stoney Clover, & Fenty Beauty in store.• Cultivated extensive expertise in Target's beauty and brands, staying current with industry trends and customer preferences.• Increased customer satisfaction using the GUEST (Greet, Understand, Engage, Solve, Thank) model.• Visual merchandising for beauty and apparel sections, ensuring product displays aligned with current trends and floor plans, optimizing product visibility and appeal.• Developed and trained over 50 team members, instilling professionalism and upholding high standards across style and beauty departments.• Actively engaged with customers to develop personalized beauty routines, leveraging deep product knowledge and trend awareness to enhance the shopping experience and support customer decision-making.• Contributed to the management of inventory and stock levels, ensuring availability of key products and efficient handling of new arrivals.• Gained deep insights into customer needs and shopping behaviors in the beauty and fashion sectors, applying a user-centered approach to product curation and visual merchandising.• Leveraged data analysis to drive customer engagement strategies, demonstrating an understanding of user-centered design principles in a retail context.

∙ Volunteered and gained professional experience with UX design processes and cross-functional team collaboration∙ Utilized Figma and other tools to work on design processes from start to finish∙ Integrated feedback to refine project iterations to deliver simple solutions