● Founded and established Roshpack, Pakistan's pioneering online packaging e-commerce platform, leading it to become one of the top packaging companies in the country.● Achieved remarkable sales growth of over 150% in 2020 by monitoring monthly sales reports, sales team targets, and performance results (KPI’s), driving continuous improvement and delivering exceptional customer service.● Built and managed a high-performing team of 15 professionals, including e-Commerce, Sales, Digital Marketing, and SEO roles, fostering a collaborative and motivated work environment.● Led website development and optimized the user experience by overseeing the finalization of the design and implementing necessary changes, resulting in enhanced user satisfaction.

● Represented Royal Bank of Canada (RBC) as a Student Ambassador at the University of Waterloo, fostering connections between students and the organization.● Engaged in numerous panel discussions, including events organized by Start Proud, a platform focusing on the LGBTQ+ community, advocating for RBC's work culture and sharing personal experiences to enhance brand awareness.● Actively participated in various in-person events organized by RBC, effectively communicating the company's values and initiatives to diverse audiences.● Served as a liaison between students and RBC recruiters, facilitating networking opportunities and providing valuable insights into recruitment processes.● Demonstrated strong interpersonal skills and professionalism while promoting RBC's presence on campus and strengthening relationships within the university community, including marginalized groups such as the LGBTQ+ community.

● Collaborating closely with product owners and cross-functional teams, driving comprehensive use cases and process development.● Given an additional role as a backup Product Owner, where I supported the lab by ensuring that the team understood the business needs. ● Developed structured data sets and data element catalogue for the Receiver General Hub, ensuring accurate and consistent data management, and documenting the process in Confluence ● Implemented process improvements to streamline the onboarding process for paper cheque processing, resulting in increased efficiency and reduced errors ● Actively contributed within an agile team, playing a pivotal role in supporting the development and seamless implementation of features and functionality amidst the technology transfer process between RBC and an external financial institution.

● Successfully led and managed a high-performing team of 4 professionals in the product team, optimizing their productivity and achieving exceptional project outcomes.● Aligned user-friendly product designs with strategic objectives by conducting thorough prototyping and competitive analysis, resulting in a significant improvement in user satisfaction and engagement.● Implemented effective task allocation and utilized agile project management methods and tools like Scrum and Jira to ensure timely delivery of the project, consistently meeting or exceeding project milestones and deadlines.● Collaborated closely with product owners to develop and refine user stories, aligning them seamlessly with the user flow and strategic objectives which resulted in a substantial enhancement of the overall user experience, leading to improved testing outcomes and invaluable insights gained through Userlytics