Over 25 years of regional leadership roles in global information services powerhouse Nielsen, I have been privileged to lead businesses in Asia Pacific, Middle East, and Pakistan. In my most recent role as a member of the NielsenIQ Senior Global Leadership team within the Consumer Insights (CI) division, I contributed significantly to defining the business vision and financial targets while steering operational excellence. As an executive leader for the APAC and FMCG & retail verticals globally, I translated those goals into Go-to-Market and sale strategies. Collaborating with the dedicated country teams, we seamlessly executed those strategies, positively impacting the company's financials.Over the years, I have cultivated the culture of demand creation through focused business development including DaaS and SaaS solutions, produced a playbook for the client segmentation for white space analysis and leveraged it to decide where to play and how to win in each market.Successfully turnaround underperforming business in China, by introducing changes in leadership team, redirecting business goals, implementing cost-saving initiatives, introducing new services and regaining lost clients.Firm belief in the Outside-In perspective has helped me bring clients to heart of everything we do & personally led critical client engagements at C-suite level. Coupled with my expertise in strategic consulting, I supported a slew of Fortune 500 companies & local giants across industries such as FMCG, Fintech, Tech, telecom, auto, finance, insurance, & durables with profound insights into effective brand-building strategies.My journey has been defined by synthesizing diverse data sources and transforming data into actionable insights. Specializing in innovating and renovating distressed brands, guiding clients to successful turnarounds and sustainable growth.I am an emphatic leader who has recruited and mentored diverse talents across regions by actively engaging teams, communicating clearly, leading succession planning activities and developing plans for promising talent.Working with Private Equity to conduct a comprehensive strategic review of CI business was an enriching experience, including developing business credentials in partnership with a consultant and engaging with potential investors to articulate strategic vision and answer queries.Colleagues describe me as a progressive, driven, innovative, down-to-earth, solution-oriented, and managerial expert who can be relied on to deliver results, most of the time exceeding performance expectations.