Strategy and planning of all CRM projects which include CRM Lifecycle, CRM Automations, CRM Campaign Strategy, Segment Optimization, and continual work on devising retention plans to aid repurchase rates and decrease churn.- Developed and launched Daraz Loyalty Program in Pakistan and contributed to increase in Repurchase rate of 23%.- Devised Retention strategy focusing on increasing High Value Buyer share in daily buyers and improved this metric by 44%. Also responsible for… Show more Strategy and planning of all CRM projects which include CRM Lifecycle, CRM Automations, CRM Campaign Strategy, Segment Optimization, and continual work on devising retention plans to aid repurchase rates and decrease churn.- Developed and launched Daraz Loyalty Program in Pakistan and contributed to increase in Repurchase rate of 23%.- Devised Retention strategy focusing on increasing High Value Buyer share in daily buyers and improved this metric by 44%. Also responsible for improving KPIs like 1st order CR%, 2nd to 3rd order CR% within retention. Delivered a growth of 40% CR YOY with 2nd and 3rd purchase.- Create a holistic lifecycle strategy that caters to a full funnel from onboarding, retention to loyalty thereby increasing CLTV.- Responsible for liaising with local and regional teams in Nepal, Bangladesh, Srilanka, Myanmar for execution of projects across the region.- A/B testing to improve ROI, CTR, and Conversion Rates through all CRM channels and establishincremental revenue through each channel. Show less

Responsible for campaigns to open and engage accounts by using data analytics and contextualtools to send personalized offers. Improving Bank’s deposit structure and payments throughput, usingsocial media and other CRM platforms as communication channels to constantly engage with the customers. Responsible for New Initiatives such as product launch, Development/Production of content, Media Management, Campaign Execution & Analysis.1- Responsible for New Initiatives to Launch… Show more Responsible for campaigns to open and engage accounts by using data analytics and contextualtools to send personalized offers. Improving Bank’s deposit structure and payments throughput, usingsocial media and other CRM platforms as communication channels to constantly engage with the customers. Responsible for New Initiatives such as product launch, Development/Production of content, Media Management, Campaign Execution & Analysis.1- Responsible for New Initiatives to Launch Products, Promotions, Special Campaigns, Partnerships, Automation using Contextual Campaigns & Brand health/image campaigns for Alfa.2 - Collaborating with In-house and agency teams for development of creative content including TVC, DVC, Digital Content, PR, OOH and SMS Content.3 - Responsible for Product Campaigns on TV, Radio, Print & Digital mediums starting from assessing the media plans to campaign setup and execution.4 - Evaluation of Results post execution of Campaigns. Show less

Instigate scalable multi-touch acquisition programs, campaigns, and activities across online business platforms. Create new ideas and robust strategies and incorporated into the execution of campaigns in conjunction with creative and media agencies. Lead hyper local activations for town storming to manage customer acquisition. Involve in interpreting and reporting pre- and post-campaign data for assessment. Devise annual operating plans which lead to scheduling of monthly campaigns on the basis… Show more Instigate scalable multi-touch acquisition programs, campaigns, and activities across online business platforms. Create new ideas and robust strategies and incorporated into the execution of campaigns in conjunction with creative and media agencies. Lead hyper local activations for town storming to manage customer acquisition. Involve in interpreting and reporting pre- and post-campaign data for assessment. Devise annual operating plans which lead to scheduling of monthly campaigns on the basis of BHT results. ● Collaborated with external agencies to develop efficient electronic and digital media plans spanning TV, Radio Print, Facebook, YouTube, Search, and GDN.● Liaised with creative and media agencies to increase traffic across all touch points through innovative marketing campaigns.● Acquiring insights on Online and Electronic landscape to focus on emerging market trends. Show less

• Assist Brand Manager in designing the overall digital communication strategy of the brand.• Developing platform wise campaign strategies which includes creating, executing and controlling integrated digital media initiatives.• Responsible for brand collaborations on digital medium.• Over viewing paid media to brand’s owned and earned channels to increase effectiveness and strengthen earned and own social media. • To manage Digital wing and coordinate between creative team and… Show more • Assist Brand Manager in designing the overall digital communication strategy of the brand.• Developing platform wise campaign strategies which includes creating, executing and controlling integrated digital media initiatives.• Responsible for brand collaborations on digital medium.• Over viewing paid media to brand’s owned and earned channels to increase effectiveness and strengthen earned and own social media. • To manage Digital wing and coordinate between creative team and design team belonging to an Agency.• Responsible for the development of online marketing campaigns, using the range of media techniques and technologies that are currently available.• Manage and develop social media channels to build a new database of prospects, as well as engage existing consumer base. • Understand brand values to make sure the digital execution can maximize the effectiveness to increase brand awareness/ consideration/ evaluation to generate product pull. • Website development and maintenance through an agency.• Management of marketing channels of Free Home Delivery on the following mediums.o Facebook Campaigno Search Campaigno SMS Marketingo Radio advertisingo Print AdvertisingAdditional Responsibilities• Working as Operations backup for Free Home Delivery which includes warehouse inventory management and call center management.• Liasoning with export sales team in Korea for POS material required by them (Posters, Brochures etc.)• Processing of export orders from scratch which includes brand development, packaging design, warranty cards and other requirements specific to order.• Co-ordination with creative agency for development of designs (POS, brand development, packaging design and warranty cards).• Managing local vendors for export job which includes printing of boxes/packaging designs.• Managing events and activations, from vendor finalization to event day executions. Show less