• Led PPC campaigns for brands like Homeland on Amazon and social media platforms, targeting audiences in the USA and Europe.• Crafted ad strategies through in-depth keyword research and competitive analysis, driving significant increases in clickthrough rates (CTR) and conversions.• Managed advertising budgets precisely, ensuring we achieved a strong return on investment (ROI) across all campaigns.• Directed social media marketing efforts, aligning ads with our brand’s message and goals for maximum impact.• Analyzed campaign performance using Google Analytics, providing actionable insights that fueled ongoing improvements.• Kept our campaigns fresh and competitive by staying on top of industry trends and implementing A/B testing strategies.

• Achieved measurable success in expanding the business by building and executing a strategic account plan that provided key business opportunities for the seller.• Developed & executed strategies to increase sales and revenue on the Amazon platform.• Served as a champion of seller needs while enabling communication channels at all levels of the seller's organization, setting proper expectations, and advancing a growth plan.• Guided initiatives and launches for new products and forged strategic relationships by partnering with the business development and onboarding teams.• Conducted deep dive analysis, and presented executive-level reports concerning the seller's current business and future opportunities, and presented recommendations and action plans based on analytical results.• Functioned as a thought leader for planning, roadmaps, and execution of Amazon FBA Brand Strategy and oversaw PPC, advertising, and Amazon DSP campaigns.• Drafted standard operating procedures for delegating tasks to team members and enhanced inventory management processes, such as forecasting, procurement, and replenishment, minimizing stockouts and excess inventory.• Conversed with suppliers and logistics partners to optimize supply chain efficiency and ensure timely delivery of products to Amazon fulfillment centers.