Arslan Amir Baig Email & Phone Number

Lahore, Punjab, Pakistan

- Online Marketing- Products Planning- Pricing- Branding- Campaigns Designing- Executions Strategy- Contingency planning- Online & Retail Expansion- Retail Branding - Brand Activations- Product Launches- Other Main Duties include overseeing e-commerce, analytics, digital marketing, SEO, brand growth, and online/retail business development.- Overseeing the Maintainance of websites and all e-commerce platforms.- Leading & Defining and optimised the brand's digital marketing strategy and ran digital marketing campaigns to increase online brand awareness and engage with its customers online.- Managing the human capital in his area, ensuring excellence in marketing performance.- Digital Marketing Covering brand & e-commerce, Strategy- Overseeing the implementation of the strategy- Overseeing SEO & web development to ensure the site is optimized- Looking at user experience/search engine latest specifications and requirements/advise on content optimization, keyword use etc.- Prioritize any recommended enhancements- SEM paid search, paid social, display advertising, dynamic remarketing- Analysis of traffic source, performance by channel- Budget realignment accordingly- Ensuring correct tagging of all activity to ensure accurate attribution / assisted or final, for all conversions- Setting and revising KPIs based on current performance, the continued maturation of the site, and industry standards focus on ROI, CPA, CTR to Conversion- Effective reporting on the above to CEO - CRM - Strategy covering online & offline- Data capture, analysis, and segmentation - Customer insights from quantitative data & qualitative client surveys- Email communication strategy, implementation, content, targeting, analysis- Automated Flows to enhance conversions- Social Media Strategy - Website up-gradation- Testing and upkeep of all website-related content- Affiliate Networks and Influencer Management- TikTok Marketing- Snapchat Marketing- Email Marketing

Lahore, Punjab, Pakistan

- Online Marketing- Products Planning- Pricing- Branding- Campaigns Designing- Executions Strategy- Contingency planning- Online & Retail Expansion- Retail Branding - Brand Activations- Product Launches- Other Main Duties include overseeing e-commerce, analytics, digital marketing, SEO, brand growth, and online/retail business development.- Overseeing the Maintainance of websites and all e-commerce platforms.- Leading & Defining and optimised the brand's digital marketing strategy and ran digital marketing campaigns to increase online brand awareness and engage with its customers online.- Managing the human capital in his area, ensuring excellence in marketing performance.- Digital Marketing Covering brand & e-commerce, Strategy- Overseeing the implementation of the strategy- Overseeing SEO & web development to ensure the site is optimized- Looking at user experience/search engine latest specifications and requirements/advise on content optimization, keyword use etc.- Prioritize any recommended enhancements- SEM paid search, paid social, display advertising, dynamic remarketing- Analysis of traffic source, performance by channel- Budget realignment accordingly- Ensuring correct tagging of all activity to ensure accurate attribution / assisted or final, for all conversions- Setting and revising KPIs based on current performance, the continued maturation of the site, and industry standards focus on ROI, CPA, CTR to Conversion- Effective reporting on the above to CEO - CRM - Strategy covering online & offline- Data capture, analysis, and segmentation - Customer insights from quantitative data & qualitative client surveys- Email communication strategy, implementation, content, targeting, analysis- Automated Flows to enhance conversions- Social Media Strategy - Website up-gradation- Testing and upkeep of all website-related content- Affiliate Networks and Influencer Management- TikTok Marketing- Snapchat Marketing- Email Marketing

Lahore, Punjab, Pakistan

- Online Marketing- Products Planning- Pricing- Branding- Campaigns Designing- Executions Strategy- Contingency planning- Online & Retail Expansion- Retail Branding - Brand Activations- Product Launches- Other Main Duties include overseeing e-commerce, analytics, digital marketing, SEO, brand growth, and online/retail business development.- Overseeing the Maintainance of websites and all e-commerce platforms.- Leading & Defining and optimised the brand's digital marketing strategy and ran digital marketing campaigns to increase online brand awareness and engage with its customers online.- Managing the human capital in his area, ensuring excellence in marketing performance.- Digital Marketing Covering brand & e-commerce, Strategy- Overseeing the implementation of the strategy- Overseeing SEO & web development to ensure the site is optimized- Looking at user experience/search engine latest specifications and requirements/advise on content optimization, keyword use etc.- Prioritize any recommended enhancements- SEM paid search, paid social, display advertising, dynamic remarketing- Analysis of traffic source, performance by channel- Budget realignment accordingly- Ensuring correct tagging of all activity to ensure accurate attribution / assisted or final, for all conversions- Setting and revising KPIs based on current performance, the continued maturation of the site, and industry standards focus on ROI, CPA, CTR to Conversion- Effective reporting on the above to CEO - CRM - Strategy covering online & offline- Data capture, analysis, and segmentation - Customer insights from quantitative data & qualitative client surveys- Email communication strategy, implementation, content, targeting, analysis- Automated Flows to enhance conversions- Social Media Strategy - Website up-gradation- Testing and upkeep of all website-related content- Affiliate Networks and Influencer Management- TikTok Marketing- Snapchat Marketing- Email Marketing

Lahore, Pakistan

Main duties include e-commerce, analytics, digital marketing, SEO, brand growth, and online business development. maintenance of websites and all e-commerce platforms. Leading in defining and optimizing the brand’s digital marketing strategy and running the digital marketing campaigns to increase online brand awareness and engaging with its customers online. Managing the human capital in his area, ensuring excellence of marketing performance.Digital Marketing – Covering brand & e-commerce, StrategyOverseeing implementation of strategySEO – liaising between agency & web development company to ensure site is optimised; looking at user experience / search engine latest specifications and requirements / advise on content optimisation – keyword use etc.; prioritise any recommended enhancements; see these deliveredSEM – paid search, paid social, display advertising, dynamic remarketingAnalysis of traffic – source, performance by channel, budget realignment accordinglyEnsuring correct tagging of all activity to ensure accurate attribution / assisted or final, for all conversionSetting and revising KPI’s based on current performance, continued maturation of the site, industry standards – focus on ROI, CPA, CTR to ConversionEffective reporting on the above to CEO CRM Strategy – covering online & offline Data capture, analysis, segmentation Customer insights from quantitative data & qualitative client surveys Email communication – strategy, implementation, content, targeting, analysis Social Media Strategy Website updation, testing and upkeep of all website related content.

Lahore, Pakistan

Lahore, Pakistan

Responsibilites as digital marketing expertmay require you to:-Formulate SEO plan for products and services-Focus on offsite SEO-Day to day offsite SEO, marketing and promotions-Content marketing campaign designing and execution-Monthly evaluation-Managing Product blogs sites (using content writers)-Guest blogging-Designing and execution of Email and Drip Marketing plan for products and services-Analysis of customer reviews-Train and manage a small marketing team-Development of product fascia and Branding-Social media management of products/services/company- Team lead- SEO Friendly design & implementation- CRM- Developing New Features according to customers requirement.- Onsite SEO- Offsite SEO- Content Writing- Content Marketing- Social Media Marketing- ASO- App Marketing-Other related activities

11Th Floor Mm Tower, Mm Alam Road, Gulberg, Lahore

Managed digital marketing and social media campaigns. Reporting directly to the management and clients. Assisting the management in strategy making and creating financial reports for the entire campaigns. Devising and executing entire digital marketing strategy including SEO, SMM, SEM and App Marketing. Managed on-site and Off-site white hat SEO campaigns for international websites like Worker Ants, Beeps Health and Off-road Studios. Developing SEO friendly navigational structure for the new Websites. Searching and analyzing all the avenues that can be used to trigger a campaign for faster and greater outcomes. Searching and analyzing best possible platforms for App marketing & ASO and creating the strategy accordingly. Worked as project lead and department manager for the entire digital launch for OPPO smartphones in Pakistan. Also worked for various other local and international brands like Luxus Grand Cinema, Dynasty Fabrics, Worker ants, Beeps health, Dubai Off-road. Zigzag Alien 3D, Human Vs Robots, Birds Bounce and Choker.Job Description:- Social Media Management (SMM)- Search Engine Optimization (SEO)- Social Media Marketing- Search Engine Marketing (SEM)- Social Media Optimization- App Marketing- In-app Advertising- Reputation Management- Celebrity Social Management- Content Management- Content Generation- Artwork Direction for both social and in-app advertising.- Blogging- Content Marketing- Google Adsense Campaign- Google Adwords Campaign- Managing and reporting for various campaigns to administration and clients.- Digital Marketing- R&D- Digital marketing plans and execution timelines

Opposite Qadafi Stadium

Managed onsite and offsite content including blogs, articles and press releases including writing and submission to appropriate platform to gain relevant traffic for the websites. Performing activities like keywords analysis to calculate authenticity and authority. Searching and analyzing all the avenues that can be used to trigger a campaign for faster and greater outcomes. Developing SEO friendly navigational flow and strategizing the process to gain ranks on multiple keywords. Worked on two main projects named as Midland RV Park and Pecos RV Park.- Onsite Content Writing- Off-Site Content Writing- Organic Link Building- Keyword Analysis- SEO

Khayaban-E-Iqbal, Lahore, Cantt

Initiated SMM for Zameen.com and performed key roles in the white-hat SEO campaign for both Zameen.com and Bayut.com. Assisted in developing strategies for both brands to increase social fan count and gain website relevant visitors to control the bounce rate. Searching and analyzing all the possible avenues that can be useful for triggering social media marketing (SMM) and search engine optimization (SEO) campaigns for faster and greater outcomes. Article writing, press release writing, forum commenting, web 2.0, blogging, Guest blogging, banner posting, Google adverts, link building, publishing and keyword research were also a part of my job.Job Description: - Social Media Management- Content Management- Keyword Analysis- Search Engine Optimization- Digital Advertising- Content Writing (Onsite and Off-site)- Blogging- Web 2.0- Organic Link Building- Link and Banner Exchange- Reports