Arslan Varaich Email & Phone Number

Lahore, Punjab, Pakistan

• Working closely with the firm’s leadership to develop strategic plans for driving revenue growth. This involves gathering requirements from relevant stakeholders, conducting market research and data analysis, creating reports and presentations, and generating insights and recommendations to inform strategic decision-making.• Assisted senior management with the firm’s reorganization into three independent units (core, games, web3.0), and ensuring alignment between departmental strategies and the overall firm’s objectives. This also involved creating and then testing with an expert panel a unique and profitable market positioning for each unit. For instance, for our games division, we analyzed our expertise, client requirements, and market trends to create a specialized positioning dedicated to offering Live Operations (LiveOps) support to top tier hyper casual game (HCG) publishers.• Wrote and published 25+ case studies, each tied to one of the three units’ specific positioning and areas of expertise (e.g., EdTech, AR/VR, LiveOps, Blockchain), on the company’s website. This was part of the broader marketing strategy to drive inbound sales leads.

Lahore, Punjab, Pakistan

Joined the product team of Camaradly in a strategy planning role. Camaradly (https://camaradly.com/) is a manager-enablement platform designed to foster a culture of high performance and employee engagement within organizations. Our goal was to drive platform engagement and growth and achieve product-market fit.• Conducted research into 15+ competitor platforms (e.g., Lattice, 15Five) and studied their brand positionings, target segments, and feature offerings in order to refine our product roadmap.• Revamped Camaradly's positioning to target startups and mid-sized tech firms by analyzing customer feedback (creating the ideal customer archetype), market segmentation, and saturation (identifying market gaps).• Looked into VCs, accelerators, and venture studios to study possible fundraising paths and worked on refining the investor pitch.

Worked as an associate in NIQ’s global Consumer Insights (CI) team.Planned and managed surveys for NIQ’s high-value clients in North America, including:• Cogeco: monthly surveys to track customer experience and NPS scores for various services, including cellular, home internet, and cable TV, across different regions of Canada.• Canada Mortgage and Housing Corporation (CMHC): an ad hoc study to identify factors resulting in the disproportionate utilization rates between different provinces of the Investment in Affordable Housing (IAH) initiative, the federal government's new subsidy program.• Imperial Tobacco Canada: an ad-hoc study to understand consumer perceptions and test market conditions for the launch of Vuse, a new vapor product for adult consumers marketed as a potentially less risky alternative to traditional cigarettes.Responsible for client management, survey and questionnaire design, Alida programming, data collection oversight, data analysis, reporting and presentation.

• Conducted two tutorials every week, prepared and marked assignments, supervised end-of-term projects, and held weekly office hours for resolving students' course-related queries.• Served for courses including Principles of Economics (100 Level, class size of 80), Principles of Microeconomics (100 Level, class size of 60), and Financial Crises (400 Level, class size of 30).

• Mentored a group of 15 freshmen students, helping them settle into campus life.• Held monthly 1:1s to advise on degree planning, course selection, workload management, campus activities including various clubs and events.

• Organized parliamentary committee meetings, researched and analyzed working papers, prepared summaries, authored and edited press releases.• Co-authored a report providing alternative policy frameworks to the National Finance Commission (NFC) Award and wrote algorithm for a dashboard that could be used to work out any possible set of provincial shares by recalibrating the Award’s existing criteria weights.• Undertook a month-long course in constitutional law at the Pakistan Institute for Parliamentary Studies, Islamabad.

Bachelor Of Science - Bsc (Honors), Economics

Activities and Societies: LUMUN (model UN), LCSS (community service)• Received a merit scholarship awarded to the top 3 incoming freshmen.

Education record

Activities and Societies: Model UN, Chess Club• GCE Advanced Level (1A*, 2As) • GCE Ordinary Level (5A*s, 3As) • A perfect 800 score.