Darya Arstanova Email & Phone Number

Кипр

Developing a project development strategy within the framework of promotional materials;Generating ideas, preparing scripts for creatives:-2d, 3d advertising videos-Banners-PlayablesGenres:Games - Match 3, HOG, Idle, Stratgia, RPG, Merge, TacticsHealth/FitnessProviding feedback during the creative production processInteraction with UA teamAnalyzing the effectiveness of creatives in working campaignsAnalyzing the advertising market: Sensore Tower, AdHeart and others

Москва, Москва, Россия

Formation and optimization of productionprocesses;Managing the creatives production team;Managing the full production cycle of creatives;Generating ideas, preparing scenarios for creatives, participating in team brainstorming sessions;Giving feedback in the production process of creatives;Analysis of advertising competitors;Analysis of the effectiveness of creatives;Tracking trends in creatives in marketing;Interaction with outsourcers.

Москва, Москва, Россия

Manage the creative User Acquisition pipeline for a group of titlesTrack creative performs front/back end and analyze data to optimize creative performance and improve KPIs and provide frequent analysis reportingCreate production tickets to produce new videos, banners, playable ads, end cards, and other marketing assets, with and without the help of internal Motion Design and Graphic Design teamsTest creative assets and iterations, and analyze performance metrics to make informed UA decisions-Competitor data analysis-Creating analytical reports on existing creatives (CPI, IPM, CTR)-Working with Sensor TowerHelp develop, implement and test new creative concepts across various media types;Test game assets and maintain internal best practices guide

Москва, Россия

-Generation of ideas for creatives and product promotion web, mob, Smart-TV-Development and control to production of advertising materials (briefing, preparation of technical specifications, brainstorms, selection of references) for various communication channels (Social networks, OLV, banners, landing pages, promotional materials)-Leading the work of a creative team (3 designers, motion designer, copywriter).-Data analysis, hypothesis generation, testing ideas for creatives based on previously obtained results-Search and testing new formats of advertising materials and promotion channels-Evaluation of the effectiveness of advertising campaigns (CPC, CTR, CPM, CPV)-Conducting A / B testing of advertising materials

Москва, Москва, Россия

Marketing preparation and support the development of the company products through digital channel communication Supervising and development on advertising material Internal channels: website, mobile application, landing pages, banners, videos, stories, Voice assistantExternal: context, social networks, messengers, thematic platforms, media placementAnalysis the effectiveness of advertising campaigns (CPC, CTR, CPM, CPV)Preparation of technical specifications, briefs, creatives, key messages, competitor analysis and cjm of usersParticipation in the preparation of business scenarios of the voice assistant "Salute" in the part "Deposits and accounts"Conducting and participating in ux-studies (quantitative, interviews, usability tests) of the company's website in the "Deposits" section to improve the user experience of bank customers.