A.R. (Alireza) Tabrizi Email & Phone Number

Los Angeles, Ca, Us

Product marketing and investment firm specializing in combining data and psychology to drive sustainable growth.

New York, New York, Us

Providing strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network.

Santa Monica, Ca, Us

Santa Monica, Ca, Us

Leading all monetization, growth and data/revenue-related aspects of product for Leaf Group’s Premium Sites• Developed, architected and led the implementation of innovative ad logic for article pages resulting in more than 21% additional annual revenue• Evaluated the article pages and optimized for 30% increase in PV/Session• Increased viewability of mobile and desktop ad units from ~50% to ~75% (considerably above industry average) via intelligent logics, behaviors and ad delivery innovations• Developed, and led the implantation of a new video ad product which has become one of the most effective revenue drivers• Led and managed the page speed performance improvements across all Leaf Group media properties

Santa Monica, Ca, Us

Led and managed the product for Leaf Group’s flagship website ehow.com, and developed and introduced a set of branded products while leading optimization efforts across all Leaf Group• Helping product teams & business analysts with analytics and tracking requirements as well as data-driven decision making• Developed, designed and implemented a set of products to be offered and sold by the direct sales team.• Consulted with all media and ecommerce properties on growth, experimentation, CRO and design for better conversion• Redesigned page layouts including a slideshow resulting in 7% increase in annual revenue

Santa Monica, Ca, Us

Led and managed optimization and testing across Leaf Group’s properties: including translating data and user behavior patterns into innovative ideas, setting up analytics and tracking, implementing and running tests, analyzing the results, and managing the design and development of the winning variation.• Redesigned Society6.com’s mobile & desktop checkout funnels which led to more than 14% increase in annual revenue. • Optimized product discovery, product merchandizing and product page layout

Santa Monica, Ca, Us

Led the full optimization lifecycle for Leaf Group’s largest properties: Society6.com (ecommerce) and eHow.com (Media)This included planning and implementing experiments, capturing data, analysis, and recommending innovative changes, then working with top management, marketing, design, development, and QA to implement those recommendations.• Worked as an internal consultant who leads idea generation and innovation to improve user experience and monetization and consulted with different product teams through analytics implementation and tagging process.• Increased society6’s annual revenue by more than 10%, through conversion optimization, and creative merchandizing• Increased eHow’s annual ad revenue by 12% through outside the box ideas, ad and layout optimization, and testing.

Santa Monica, Ca, Us

Drove the Optimization efforts for 3 of the Leaf Group’s top properties: eHow.com, eHow Now, and Creativebug.com• Growth hacked “eHow Now” (eHow’s expert QA service) from zero to a $2M/year business in 8 months without any marketing budget. This included driving the roadmap for product innovations, developing strategies, testing different offerings and optimizing the business using analytics, big data and user feedback.• Increased eHow’s annual revenue by more than 12% through ad and layout optimization, testing and innovative ideas.

Designed and implemented strategies for growth of an early stage startup and managed the development team.

Founded a consulting firm that provided technology, ecommerce strategy and online marketing consultation to 30+ startups and small companies.- 8 part time consultants were helping clients in variety of industries

Designed and developed a strategy to improve company's web presence and increased brand awareness by 80% among industry players and potential customers. Evaluated and revised company's marketing campaigns, resulting in 35% increase in the number of clients and 25% increase in the number of site visits.

Led the flagship product of the company, a $12M industrial automation enterprise solution.• Led numerous cross-functional teams, managed cross-business-unit projects and executed multi-million dollar projects on time and budget

Mba, Master Of Businessa Administration

Ms, Computer Engineering-Software

Bs, Computer Engineering-Software