Art Anthony Email & Phone Number

United Kingdom

Previous bylines inc. Inverse, Costco, TechRadar, Architectural DigestI've written long form pieces catching up with internet legends, taken deep dives into obscure corners of hardcore/metal history, and explored ethics in video games. Always looking for interesting topics to obsess over.

Previous clients/brands inc. Crazy Egg, KISSMetrics, Regus, Fitocracy, Fitbit, SonderI've worked with everyone from small scale startups launching their first product to large financial services organisations. I regularly take on everything from blogging and creating SEO-compliant content to ghostwriting and website rewrites.Can help you to develop, hone, and implement a specific tone of voice...or mimic the one you already have.

Remote

Writing on the cultural and technical implications of the rapid growth in the API space.

Producing case studies and articles with a b2b flavour for Costco Connection magazine, which is circulated to millions of Costco members.

I partnered and worked extensively with a design agency to pitch (successfully) for the opportunity to produce the first issue of a 40+ page magazine for third party retailers called Fitbit Pulse.The magazine, which contained around 30% original content and 70% repurposed Fitbit material, was issued to thousands of retailers and continues to form part of the company's external marketing arm.

Spent more than two years working on posts and articles for one of the largest and most prolific marketing blogs on the web, with a focus on copywriting, CRO and email marketing.

At Fitocracy I helped out with everything from email marketing (going out to hundreds of thousands of users) to sales pages and quirky social media campaigns.I was heavily involved with the Team Fitness arm of the business, helping to co-ordinate campaigns that bring in tens of thousands of dollars in monthly revenue.

I was contracted to work with IHG on a social media campaign called 'Minute Millionaire'.The project was featured by a range of loyalty and competition websites, and we received thousands of visits to a dedicated micro-site as well as thousands of entries for the competition.

London, United Kingdom

– Managed a PR team (resulting in appearances in The Huffington Post, The Telegraph, Financial Times) – Rewrote all copy for new website and used Optimizely to improve conversion rate, including a boost of 78% in April 2013– Took average open email rates from 20% to 40% and average click rate from 2% to almost 5%

A very short term project, but you have to add something like Microsoft to your profile, right? Through a connection at UserTesting.com I spent a few days working with Bing Labs prior to their launch of a new offering. The product itself, Bing Boards, was originally intended as an answer to the success of Pinterest but was made redundant by the addition of an integration with Pinterest to Bing soon afterwards.