Joy Bauer Email & Phone Number

Forchheim, De

I am the owner/principal of Art de Joie (Art of Joy). I create award-winning traditional landscapes, cityscapes, and figurative oil paintings. Collections include subject matter from both domestic and International locations and are exhibited at galleries, installations, and shows across the US including Chicago and New York. Please visit artdejoie.com to view my latest work, purchase prints/greeting cards/small originals, and/or to see where I'll be exhibiting next. Thanks!--------------------------------------------------------Besides managing fine art business, provided strategic marketing consulting involving campaign structure, content management system implementation, website design, ongoing public relations and social media content creation, event planning, and branding/identity creative direction for start-up and non-profit clients. • Initiated Digital Marketing operations for Underwriters Laboratories (non profit division) completing project management for a new corporate web presence, supporting two external agency-built .org websites, launching SEM campaigns, and establishing a department agency and software license budget• Developed strategic plan to build comprehensive internal integrated marketing communications campaign for Hematology product line, Abbott Laboratories.• Executed database-driven dynamic site and CMS for Skokie Park District Art Guild (Drupal 7). • Prepared complete website redesign blueprint for United Way of Lake County using Convio (CMS).• Designed company logo/logotype and brand identity for several small businesses.• Managed PR, Digital Marketing, and Social Media for non-profit and small business entities

Northbrook, Illinois, Us

The Director of Product Marketing leads marketing strategy for the entire UL portfolio of software, data, and advisory services supporting one of the two Business Unit Presidents with a global staff of 30+. Products span UL Solutions and all subsidiary brands/legal entities: Emergo, RAMS™, OPUS™, ComplianceWire®, LearnShare, UL Prospector®, WERCSmart®, HOMER® Grid, 360 Sustainability, SafeCyberTM, 3DMark®, etc. in additional to core UL field audit advisory services like the UL Verification Mark for Healthy Buildings. These offerings serve a variety of industries including Healthcare/Pharma, Energy & Utilities, Retail & Consumer Products, Built Environment, and Financial Services. This portfolio accelerates market access, maximizes complex ecosystem supply chain/sourcing transparency and profitable, sustainable asset management. It also minimizes related post market vulnerabilities through regulatory/compliance, cybersecurity, usability, benchmarking, and other science-based performance data solutions. • Initiated 4-tiered marketing plan structure with associated return on investment Key Performance Indicators across 10 individual P&L sub-units with respect to new client acquisition, service expansion, and/or recurring revenue (software product renewals). Helped achieve business unit nearly 10% 2022 YoY sales growth via this strategic planning and focused execution across all major global markets with nearly 2X marketing pipeline lift.• Optimized channel mix between Field Sales, Inside Sales (direct lead generation) and eCommerce. Created convenient Sales Center with a library of 116 core product family sales enablement materials.• Responded to significant market triggers with focused campaigns around the European MDD to MDR transition (medical devices), smart payments/e-mobility, shifts to renewable energy investment and increased Environmental Social Governance (ESG) reporting expectations.

Northbrook, Illinois, Us

Assumed newly created Life and Health Sciences division marketing lead role bridging multiple recent acquisitions to support a strategic brand architecture with appropriate synergy yet compliant separation between UL’s connected medical device testing and inspection business (electrical/mechanical/biocompatibility safety, cyber security, usability and interoperability), Notified Body (European CE-Marking) and consulting services (market access, digital health, and human factors research and design).• Authored divisional Long Rang Plan (LRP) detailing organic and inorganic expansion opportunities via service line leader interviews, secondary market research/intelligence, and input from GM/Finance. Led the development of associated comprehensive marketing plans detailing market segmentation, evergreen messages and tactical marketing communications mix.• Responded to COVID-19 pandemic and supported UL mission by accelerating new service line activation helping manufacturers expedite supply chain volume of ventilator/respiratory life-saving equipment, personal protection equipment (PPE), disinfection solutions, vaccine/therapy storage equipment and rapid screening/diagnostic tests including new technology like thermal imaging.• Directed the efforts of the agency and internal resources building the new UL.com/Healthcare and EMERGObyUL.com describing the various service lines. Team also produced 3 Asian localized Emergo sites.• Launched Software as a Service (SaaS) Emergo Regulatory Affairs Management Suite (RAMS) in Sept 2019 which now has >10,000 medical device manufacturer subscribers. Multimedia adoption and Freemium to Premium conversion campaign included pricing strategy, marketing automation, Search Engine Marketing (SEM), trade advertising, and coordinated field/inside sales outreach.• Formed nearly 20-person matrix of global and regional business development and healthcare marketing specialty staff.

Initiated an enterprise “MarTech” infrastructure stack strategy of marketing automation, software, and other IT applications for the not for profit (NFP) division of UL. Applied digital marketing technology and procedural best practices to current processes with the intent of amplifying the individual public service announcements and/or breakthrough safety concepts/standards incubated by the NFP scientific thought leaders and collaborating partners. • Program-managed multi-phased new global corporate NFP website intended to showcase the initiatives of 7 non-profit focus areas detailing safety projects, community impact, and research methodology. • Initiated and managed two large SEM programs in-house using Google Adwords and analytical softwareo The International ULSafetyIndex.org campaign received as many as 1MM impressions and over 7,000 confirmed site visits per month. Depending on the spend and mix of ad types for the month, the average click through cost was as low as $.43 and helped the niche site reach 164 countries in 2017.o The North American CloseYourDoor.org fire safety public awareness campaign targeted firefighter and local news outlets via its Google Display Network (GND) media placements.• Created and facilitated compelling Facebook, Twitter, LinkedIn and internal Yammer social media posts.• Hosted 8 internal UL NFP employee webinars on the MarTech stack to explain user benefits and utility.• Developed 6 internal Market Intelligence dashboards with expert search queries and visual frequency data presented by both date and relevance to UL NFP focus area research topics. Liaised with Corporate Strategy.

Wetzlar, De

• Launched Leica Direct eCommerce platform in July 2011 now available in 5 countries now generating well over $1MM in reagent and laboratory consumables revenue per month, decreasing dependency on customer service operators by one FTE and enabling customers to have more control and transparency over their customized buyer accounts. Initiated business plan for T-Mall eCommerce deployment (China).• Established LeicaBiosystems.com in May 2012, creating an independent site for then new Leica Biosystems (Diagnostics) Danaher operating company from Leica Microsystems (Life Sciences). Consistently achieved 20% year over year site traffic growth with 10% of web-generated leads resulting in qualified instrument opportunities (2012). Launched site in Spanish, French, Italian and Portuguese and developed translation process for 9 languages. • In 2013, through SEO and collaborative Marketing Communications page design optimization, achieved >30% web lead/contact form increase over prior year. Also successfully launched Baidu-based PPC and SEO lead generation and tracking process in China achieving lead conversion and ROI in less than 4 months and nearly ten-fold return in 8 months. Managed PPC campaigns in Europe and North America both via SEM agencies and in-house.• With Scientific Affairs lead, co-founded Pathology LeadersTM Histopathology Educational series in February 2012. Produced 19 PACE and CPD-accredited live webinars broadcasted during two time zones and attended by over 7000 participants from over 40 countries. Participation for archived webinars continues to escalate and further reinforce Leica’s scientific reputation via the Key Opinion Leaders (KOLs) affiliated.

Abbott Park, Illinois, Us

External eBusiness Success: Directed the overall strategic development of over 30 divisional and area public websites, including look and feel, usability, functionality, and ensuring unified company branding. Collaborated extensively with International affiliates, sister division eBusiness teams, Corporate Public Affairs/Marketing, and compliance organizations to create many breakthrough powerful eServices.Internal eBusiness Success: Introduced electronic media and established an eBusiness office within Marketing organization. Led cross-functional team to pioneer a one-stop employee portal, primarily facilitating field sales and senior management operations (15,000+ annual users).

Houston, Texas, Us

Directed the efforts of four-person art department, freelance designers and IT personnel to develop award-winning direct marketing and electronic communications for a diverse range of clients including Colgate Palmolive, Target, Northern Trust, and The Chicago Auto Show.

Waukegan, Il, Us

Designed and produced trade advertising, product brochures/launch kits, promotional materials, signage, corporate web site, software interface screens/icons, and interactive presentations. Acquired technical and programming skills in order to independently develop electronic media.

Master Of Business Administration - Mba

Ul Marketing Executive Development Program, Strategic Marketing

Bfa, Visual Communications