Art Elliott Email & Phone Number

Manager of various ad hoc, in-store studies required in convenience, grocery, drug and mass merchandiser outlets.

SymphonnyIRI provides a variety of software and information services as well as proprietary databases, analytical models and decision support software to the consumer packaged goods (CPG) industry.Client Project Leader (2004 to 2012)Manage various ad hoc, in-store studies required in convenience, grocery, drug and mass merchandiser outlets for major IRI CPG clients.Manage 2 large scale collection projects for a Fortune 500 client which includes coordinating, executing, and analyzing findings, resulting in a clear understanding of store conditions used for executing effective marketing strategies.Direct annual program for a major client company, involving cross departmental coordination, collection of 8 to 12 themes, sole responsibility for maintaining set of sample stores, resulting in store-level visibility into specific marketing efforts.Direct assorted ad hoc studies across various departments from inception through field collection and client delivery, producing results within established time frames and budgets.Collaborate with Collection Analysts to create appropriate questioning for field collections, which result in collection of all relative data necessary to accurately understand store conditions, activities, product displays and product locations.

Responsible for quality support of the Convenience Store Service by developing Field tools and procedure documentation as well as providing training and support for IRI's Field Operations Department. Two direct reports.

Responsible for quality support of Convenience Store Service (currently known as AllScan) by developing field tools and procedure documentation as well as providing training and support for Field Operations Department. Managed 5 direct reports and provided national support for 170 Field Managers.Developed and implemented mentor program supporting Field Managers and Field Service Representatives, which resulted in increased accuracy of collections and data credibility. Developed reports to track and communicate store-level historical collections with sales trends, which provided field management information needed to evaluate Field Representative's quality and take corrective measures for future collections.Designed national tracking process to manage ongoing negotiations of new and replacement sample stores, ensuring all collection requirements were met.Authored user manual utilized by over 400 Field Representatives, which resulted in clear process documentation and a smooth transition to IRI's technology upgrade for collections.Created and implemented comprehensive audit forms for in-field data collection, ad hoc reports in support of productivity goals and a pricing tool used to determine on-the-fly costs for new projects, all which provided increased value in ongoing efforts for data collection process.

Supplier of food products, food preparation equipment and supplies to schools, restaurants and institutions.Temporary PositionEnsured information from all processing systems (Alliant-Link, CMP and Host Fax) produced results needed to allow JIT system to function properly and continue with modification. Trained people with newly acquired JIT responsibilities.A. C. NIELSEN

Responsible for national Control Store Test line up and guidance to Client Service associates for the $8 to $10 million ad-hoc portion of Nielsen business.

Responsible for product categories representing $40 million of Nielsen's annual core business.

Responsible for the coordination of effort in completing field activities in a timely and accurate fashion. Managed a staff of 25 full and part time Field Representatives.

Responsible for national Control Store Test line up and guidance to Client Service associates for the $8 to $10 million ad hoc portion of Nielsen business.Established strong retailer rapport and trust, which resulted in securing cooperation of 95% of proposed projects. Developed pricing spreadsheet for consistent, accurate and prompt guidance of test projects, which allowed for price estimates to be established and communicated to client services within 24 hours.Co-authored revised job order form, which streamlined efforts in collection of all pertinent information and increased efficiency by 56%.Designed and implemented plan to acquire whole-store retail sales data from 8 nationally disbursed grocery chains, which resulted in a reduction to start-up time of 33%, elimination of initial data receipt problems and no test delays.Negotiated with retailers to ensure cost containment and maximum quality of cooperation during test execution.Received Dun & Bradstreet Customer Focus Award in 1992.

U.S. measures and evaluates consumer purchases as well as their contributing factors within the grocery, health and beauty care, tobacco, snack foods and beverage industries.

Responsible for product categories representing $40 million of Nielsen's annual core business.Managed communication between Client Service and Field Operations for selected products, which resulted in consistently meeting monthly and/or weekly deadlines.Developed divisional standard process that allowed districts to compile and transmit market status electronically, resulting in increased efficiency.

Coordinated efforts in completing field activities in a timely and accurate fashion. Managed staff of 25 and directed all client specific Control Store Test field efforts within the Chicago area food retail chains.

Responsible for timely and accurate completion of field audits.

Bachelor Of Business, Marketing

Activities and Societies: WIU Basketball

Bachelor Of Business, Marketing Major