Author's Project, Hobby:1 Creating blog posts in the form of test drives for new cars2 Performing literary editing of texts3 Organizing test drive events4 Producing content based on visits to automotive events (exhibitions, OldCarLand)5 Publishing my observations from test drives and automotive news on my social media pages (Facebook, Instagram) in the form of longreads

1 Created advertising campaigns for personal care and kitchen products for the American market on Facebook Ads and Google Ads platforms, performing the following tasks:- Designed simple creatives for Facebook Ads using Canva- Launched advertising campaigns for brand awareness and message engagement on Facebook Ads, as well as search ads on Google Ads- Conducted A/B-tests within the Facebook Ads platform- Set up the Google Ads account following the required checklist of elements- Conducted keyword research and grouped semantics for Google Ads- Selected negative keywords in the Google Ads account- Monitored search queries for Google Ads- Created ads with the highest quality score in the Google Ads ranking- Grouped keywords and raised their quality score to 10 in the Google Ads account- Created an extensive set of ad extensions for advertising on Amazon through Google Ads- Tracked sales statistics on Amazon for ads from Google Ads- Utilized Google Ads Editor for ad management- Tested ads with targeted audiences in the Google Ads account

1 Created a content plan and managed the Facebook page for AutoCentre (https://www.facebook.com/autocentre/), including managing comments on the page2 Maintained activity on the Facebook page for "First Auto" (https://www.facebook.com/1auto.tv/)3 Developed a content plan and created original content separate from the content on the Facebook page for the Instagram page of Auto Centre (https://www.instagram.com/autocentre.ua)4 Performed the following tasks on Facebook Ads:a) Created advertisements for individual postsb) Conducted page promotionc) Launched traffic-oriented website advertisementsd) Created advertisements for maximum ad reache) Launched video view-oriented advertisementsf) Designed lead generation advertisements (created forms) for a partnership project with the NIКО automotive salon networkg) Initiated advertisements for starting conversations with clientsh) Organized conversion tracking using the Facebook pixel and created trigger buttons on partner project websites with the NIКО automotive salon network5 Managed the YouTube-channels for AutoCentre (https://www.youtube.com/user/AutocentreUa) and "First Auto" (https://www.youtube.com/user/avtomobilniy):a) Assisted in creating (occasionally created myself) video thumbnails (selected their elements and wrote titles)b) Provided SEO-optimized descriptions for videos with hashtagsc) Crafted SEO-optimized titlesd) Added tags for videose) Monitored comments on the channels6 Organized test drives of cars and wrote short descriptions for social media pages7 Wrote texts for the AutoCentre website

Created content for the website infocar.ua, including long and short texts of the car test drives, automotive news, and vehicle descriptions for the online catalog

1 Created articles, press releases, and promotional texts for the company's website and media outlets, organized and published interviews with experts in the private security industry2 Communicated with the management and clients of the company to search for and process informational leads3 Conducted literary editing of promotional texts4 Edited an industry magazine5 Established collaborations with media outlets6 Managed the official Facebook page and created page advertisements through the Facebook Ads account

1 Assisted in creating the Ukrainian version of the official product website for an Apple Premium Reseller2 Created SEO-optimized texts for the Apple product line and other products sold through the iOn store

1 Conducted negotiations with clients2 Organized the import of cars from abroad (USA)3 Provided documentary support for the purchase

1 Managed real estate projects in Kyiv and Chernivtsi on the OLX platform2 Wrote texts for real estate advertisements3 Analyzed new real estate properties from developers, gathered information about them, analyzed the target audience, and identified the buyer persona4 Created a brief for the advertising campaign5 Independently and/or delegated the creation of real estate sales ads according to the target audience and the brief6 Analyzed the conversion rates of published ads, moderated and edited them daily, conducted A/B testing of ads, and prepared reports

1 Accounting incoming and outcoming documentation2 Communicating with citizens on their issues

Created reviews for new products on the marketplace

Prepared files with prices and characteristics of hotel services for uploading to the calculation program which made that prices available online.