- Bugulma Wheat Project (Republic of Tatarstan). Developed sales and marketing solutions. Top-management training. Performed comprehensive analysis and control of sales profitability; - “Zima vodka” Project (Krasnodar Region). Developed a brand plan on the basis of information provided by market research and internal sales data including all aspects of marketing mix in line with the company's guidelines in order to reach brand objectives. Calculated business models for new product launch (Zima infusion), made adjustments to existing products based on agreed changes in key assumptions.

- Created and implemented new commercial strategy for the following enterprises: “Abrau Ltd.”, “Kubanskaya Winery Artel Ltd.”, managed sales in all distribution channels;- Developed an effective corporate structure for the Commercial Department of “Abrau Ltd.” in order to optimize expenses and achieve assigned sales goals;- Coordinated effectively Production and Sales planes with “Abrau-Durso Winery”;- Implemented SEO and SMM activities for successful new product launching;- Carried out top-ranked negotiations with key federal and local retail chains. Signed 800 million RUR contract with X5 Retail Group;- Launched and provided support to the joint distribution project between “ASG company” and “Abrau Ltd.” In order to gain market share for Abrau-Durso sparkling wine, its profitability and brand visibility;- Developed project of Kremlevskoye Kachestvo champaing manufactured in line of the order made by President Administration Office;- Re-elaborated motivation structure of the field sales force based on KPI’s;- Managed 63 employees.

- Created and supervised the execution of the strategies for the effective cooperation with federal and local retail chains building tactics for each defined National Key Customer: Magnit, Auchan, Metro, Real, X5 Retail Group, Lenta, Sedmoy Continent, O’key, Dixi providing the increase of the market share for Regata’s assortment (Vodka Belaya Beriozka, Krim champaign) and developed positive sales dynamics through close relationship with the Customers. Launched and carried out PR-activities within global and national retail chains;- Coordinated pro-actively the activities of 12 trade companies of which consisted “REGATA” at a federal level in order to achieve commercial and financial goals dealing with National Key Customers;- Identified effectively current and emerging key business issues relevant to Nederal Key Customers, competitors, providing prompt feedback;- Dedicated to the optimization of business practices, reducing expenses during the cooperation with National Key Customers;- Determined and implemented federal trade-marketing activities for all federal retail chains;- Participated in new product introduction (Belaya Berizka Frosted Cranberry) - successful participation in the development process and leadership in introduction to trade and Field Sales Force;- Provided leadership during negotiations with National Key Customers;- Managed 48 employees.

- Managed the staff of Commercial Department;− Formulated and optimized commercial policy for the enterprise (price structure, discounts, terms and conditions of credits);- Increased 20 times the sales of Belaya Beriozka Vodka;− Provided companies assortment planning, determined and confirmed the strategic role of each distribution channel (on-trade, off-trade, regions and wholesale);- Set-up regional distribution for the alcoholic assortment produced by Yushnaya Stolitsa Distillery in 35 cities of Russian Federation: Moscow, St.Petersburg, Ekaterinburg, Chelyabinsk, Perm, Samara and Volgograd;− Implemented brand activities in the strores of KA retail chains tracking and monitoring trade budget for the following customers: Perekriostok, Ramenka, Sedmoy Continent, Aromatny Mir, Paterson, Metro, Azbuka Vkusa, as well as for the local retail chains in Ekaterinburg (Kirivsky, Kupets, Monetka, Megamart), in St.Peterburg (Lenta, O’key, Orbi, Piterskoye) and in Samara (Samara-Product);− Identified and implemented logistic supply service for retail stores opened by federal chains in the Regions;− Tracked and executed monitoring for the trade activities of the competitors across all distribution channels and implemented tactics of reaction;− Implemented key performance indicators for all employees of Commercial Department;− Managed 80 employees.

- Build regional distribution of the “Bacardi-Martini” and “United Distillers” products in 55 cities of Russian Federation;- Implemented strategic sales planning and its successful execution. Month turnover of Regional sales went up to 3 million dollars (March 2001);- Partictipated in start-up of Russky Standart Vodka in cooperation with all regional distributors of ZAO “Roust Inc.”;- Opened regional warehouses of “Roust Inc.” in Ekaterinburg, Novosibirsk, Rostov Don and Toliatti, providing 2 times boost in sales in above mentioned cities. Made successful interface with Regional authorities on licensing and compliance issues;- Analyzed market data studying the sales progress of vermouth, wiskey and cognac categories in the Regions through close colaboration with ACNielsen and Business Analitica agencies;- Participated in creating Customers Loyalty Programes for the regional distributors of ZAO “Roust Inc.”;- Managed 18 employees.

- Searched for new reliable customers in Moscow off-trade channel;- Developed and implemented trade-marketing programs; - Provided contract and trade terms control and monitoring across all activities to be carried out in off-trade.